Boasting elegant Missoni-like zig zag patterns, the recently overhauled women's fashion floor at Tokyo department store Seibu is now a vibrant museum-like experience that is worth a visit on its own. Designed by iconic Japanese design studio Nendo, who have previously worked on renovations at the store, the space is futuristic and timeless all at once thanks to the gilded color palette and illuminating lighting.
The women's fashion floor at Seibu Shibuya connects to the third floor of the department store, which is located within an annex building that Nendo designed in 2013.
The new women's fashion floor at Seibu Shibuya is a hip space clearly designed to entice modern, youthful consumers looking for an aspirational shopping experience.
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