Located inside a shopping center, this prismatic Shanghai store is a dizzying forest of vertical steel bars contrasted by a brightly lit white back wall. The concept boutique was designed by firm 3Gatti for Asa and is said to be inspired by meditation.
Described by some as appearing like a giant bar code, the dystopian retail space doesn't have a clear beginning or a clear ending and instead invites the shopper in to peruse endlessly.
Shoes are elegantly displayed around the store on three-dimensional, cloud-like surfaces that sit installed on several of the vertical steel bars. Whether you are in the market for an expensive pair of shoes or not, this Shanghai store is a must-see if you find yourself in the Chinese city.
What's Driving This Trend
- Vertical Steel Bars
- Designing retail spaces with vertical steel bars creates an immersive shopping experience and breaks away from traditional store layouts.
- Prismatic Interiors
- Using prismatic designs in store interiors adds an element of visual interest and creates a unique atmosphere for shoppers.
- Cloud-like Displays
- Incorporating three-dimensional, cloud-like displays in retail spaces offers a visually striking way to showcase products and grab customers' attention.
Who This Affects Most
- Retail Design
- Applying innovative design concepts like incorporating vertical steel bars and prismatic interiors in retail spaces opens up opportunities for disruptive innovation in the retail design industry.
- Fashion Retail
- Using cloud-like displays to elegantly showcase shoes and other fashion items presents disruptive innovation opportunities in the fashion retail industry.
- Architecture
- Designing prismatic and visually immersive interiors with vertical steel bars in retail spaces offers potential for disruptive innovation in the architecture industry.
