Nike's exclusive Jordan Brand store is opening its doors in Chicago this weekend with every detail hand-picked by Michael Jordan himself. Selling shoes, clothing and more, the store will also offer exclusive sneakers that fans can only find at the specific location.
The design has been intricately thought out, with game-worn sneaker decor along with elephant-engraved door handles. The upstairs of the multi-level brick and mortar even has an exclusive invite-only gym to host local athletes called 'Station 23.' These athletes will be given their own jerseys and the chance to try out new shoe models first.
While enough products already existed to make the Jordan offshoot of Nike a brand of its own, this Jordan Brand store was designed in an effort to give it that identity. Creating a niche store for people specifically enthralled with Michael Jordan products, Nike targets a large but selective group of people with its latest project.