The New York-based retailer, Extra Butter, is highlighting the latest release of the Air Jordan 2 OG Chicago sneakers through a cinematically-inspired content series.
Through this creative work, Extra Butter aims to explore the versatility of the sneaker and the boutique shop has unveiled three striking short films that take a look into the lives of sneaker enthusiasts Breanna Walker, Roman Grandinetti, and Kevin Leonel. The Air Jordan 2 OG Chicago sneakers feature a high-top design, faux lizard skin side panels, and winged insignias that are a nod to Michael Jordan’s career-high year of averaging 37.1 points per game. But perhaps the most eye-catching element of the sneakers is the contrasting Varsity Red and jet black hues, which obviously reference Jordan's time with the Chicago Bulls.
Air Jordan 2 OG Chicago sneakers are available now both in-store and online at Extra Butter.
Image Credit: Extra Butter x Air Jordan, <a rel='nofollow' href='https://hypebae.com/2022/12/extra-butter-air-chicago-og-chicago-sneaker-footwear-release-info'>hypebae</a>, <a rel='nofollow' href='https://sneakernews.com/2022/12/29/air-jordan-2-og-chicago-store-list-dx2454-106/'>sneakernews</a>
What's Driving This Trend
- Cinematic-inspired Sneaker Marketing
- Opportunity for companies to creatively promote sneakers through cinematically-inspired content series.
- Athlete-inspired Sneaker Design
- Opportunity for companies to incorporate athlete-specific designs into sneaker releases.
- Color Contrast Sneaker Design
- Opportunity for companies to create attention-grabbing sneakers through contrasting color combinations.
Who This Affects Most
- Retail
- Opportunity for retailers to market sneakers through creative campaigns and capitalize on athlete collaborations.
- Sportswear
- Opportunity for sportswear companies to innovate and differentiate their products through unique design elements.
- Media and Entertainment
- Opportunity for media and entertainment companies to collaborate with sneaker brands to create cinematically-inspired content and marketing campaigns.
