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Multifunctional Fitness

Consumers seek out diverse yet affordable exercise equipment

Implications - Under the influence of the health and wellness movement, fitness culture has accelerated at a rapid rate, creating a consumer who is not only enthusiastic about working out, but actively seeking new, diverse ways to do so. Because exercise can be expensive to upkeep, consumers are searching for at-home fitness products that have multiple uses and abilities. This progression speaks to the desire of multi-functional products as a way to engage consumer curiosities.

Workshop Question - Think about the different service or product offerings your brand currently has. How could you combine or integrate them to create an elevated experience?

SCORE 5.8

Popularity

Activity

Freshness

Megatrends

Patterns

4 Featured, 28 Examples: 150,450 Total Clicks

Date Range: Nov 15 - Mar 16

Trending: Hot

Consumer Insight Topics: Lifestyle Health

Featured Examples

Core-Strengthening Fitness Equipment - The Revolution 101 Balance Board Trainer Keeps Users Guessing

SCORE 5.7

Warm 4,544 Clicks Pub: Dec 26, 15

Core-Strengthening Fitness Equipment

The Revolution 101 Balance Board Trainer Keeps Users Guessing

More consumers are spending time in offices and strict routines than ever, so many are looking for a way to stay active that offers more variance; the Revolution 101 Balance Board Trainer does so... [More]

Portable Workout Bars - The Perfect Multi-Gym Sets Up a Gym in Any Doorway

SCORE 6.5

Warm 2,090 Clicks Pub: Nov 6, 15

Portable Workout Bars

The Perfect Multi-Gym Sets Up a Gym in Any Doorway

The Perfect Multi-Gym workout bar design offers users the chance to customize their exercise routines with a multipurpose rod that can be customized and set up virtually anywhere. This is a great... [More]

Suspension Workout Kits - The Portable TRX Home Gym Equipment Encourages Outdoor Exercise

SCORE 5.7

Warm 2,173 Clicks Pub: Feb 18, 16

Suspension Workout Kits

The Portable TRX Home Gym Equipment Encourages Outdoor Exercise

Traditional gyms can hold back people from reaching their potential and incorporating healthy activities into their daily lifestyle, so the TRX Home Gym Equipment system is here to change that.... [More]

Modular Exercise Equipment - The MurfBoard Fitness System Keeps You Moving and Entertained

SCORE 5.1

Warm 2,808 Clicks Pub: Nov 10, 15

Modular Exercise Equipment

The MurfBoard Fitness System Keeps You Moving and Entertained

Committing to one explicit piece of equipment when it comes to exercise means you’ll inevitably either become bored of it or you’ll hit the dreaded plateau in your training, which is why... [More]