Multifunctional Fitness

Consumers seek out diverse yet affordable exercise equipment

Implications - Under the influence of the health and wellness movement, fitness culture has accelerated at a rapid rate, creating a consumer who is not only enthusiastic about working out, but actively seeking new, diverse ways to do so. Because exercise can be expensive to upkeep, consumers are searching for at-home fitness products that have multiple uses and abilities. This progression speaks to the desire of multi-functional products as a way to engage consumer curiosities.
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126,644 Total Clicks
Nov 15 - Mar 16
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Featured Examples
Core-Strengthening Fitness Equipment - The Revolution 101 Balance Board Trainer Keeps Users Guessing
SCORE 6.4
Warm 4,240 Clicks Pub: Dec 26, 15
Core-Strengthening Fitness Equipment
The Revolution 101 Balance Board Trainer Keeps Users Guessing
More consumers are spending time in offices and strict routines than ever, so many are looking for a way to stay active that offers more variance; the Revolution 101 Balance Board Trainer does so... [More]
Portable Workout Bars - The Perfect Multi-Gym Sets Up a Gym in Any Doorway
SCORE 7.1
Warm 1,690 Clicks Pub: Nov 6, 15
Portable Workout Bars
The Perfect Multi-Gym Sets Up a Gym in Any Doorway
The Perfect Multi-Gym workout bar design offers users the chance to customize their exercise routines with a multipurpose rod that can be customized and set up virtually anywhere. This is a great... [More]
Suspension Workout Kits - The Portable TRX Home Gym Equipment Encourages Outdoor Exercise
SCORE 6.4
Warm 1,744 Clicks Pub: Feb 18, 16
Suspension Workout Kits
The Portable TRX Home Gym Equipment Encourages Outdoor Exercise
Traditional gyms can hold back people from reaching their potential and incorporating healthy activities into their daily lifestyle, so the TRX Home Gym Equipment system is here to change that.... [More]
Modular Exercise Equipment - The MurfBoard Fitness System Keeps You Moving and Entertained
SCORE 5.7
Warm 1,788 Clicks Pub: Nov 10, 15
Modular Exercise Equipment
The MurfBoard Fitness System Keeps You Moving and Entertained
Committing to one explicit piece of equipment when it comes to exercise means you’ll inevitably either become bored of it or you’ll hit the dreaded plateau in your training, which is why... [More]
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