Consumers seek out diverse yet affordable exercise equipment
Implications - Under the influence of the health and wellness movement, fitness culture has accelerated at a rapid rate, creating a consumer who is not only enthusiastic about working out, but actively seeking new, diverse ways to do so. Because exercise can be expensive to upkeep, consumers are searching for at-home fitness products that have multiple uses and abilities. This progression speaks to the desire of multi-functional products as a way to engage consumer curiosities.
Workshop Question - Think about the different service or product offerings your brand currently has. How could you combine or integrate them to create an elevated experience?
