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Modern Consumer Insights

Scandinavian Nursery
Parents opt for simple, stylish nursery furniture that transitions easily
Implications - As new parents look to create calming nurseries for baby, many are opting for modern Nordic-inspired pieces that emphasize simplicity and functionality, while also boasting an element of whimsy. This evolution highlights the continued fascination with Scandinavian living and the desire with nursery furniture in particular to invest in pieces that will easily transition through the first five years of a child's life.
Workshop Question — As the obsession with all things Scandinavia persists, what area of consumer lifestyle products has not yet been explored?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Architectural Vessel
Elevated glassware intended as smoking accessories imbue ritual with high art
Implications - As design-forward cannabis innovations continue to push past stale stereotypes around recreational use, architectural glass and ceramic pipes in particular are proving to be coveted investment pieces based on their second function as pieces of art. In addition to highlighting the progression spurred by third-wave cannabis initiatives, this evolution speaks to the changing face of recreational consumption in a fast-expanding legal market in which customers are self-grouping in crossover categories of interest.
Workshop Question — How can design-driven product offerings cater to newly emerging categories of consumers that convey a more complex overlay of interests?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Aesthetic E-Bikes
Modern e-bikes target a new demographic with traditional design
Implications - With many minimalist e-bikes already driving the market, brands who merge contemporary innovations with traditional motorcycle-like designs are now serving a diversified age range. With Boomers and Gen X not as familiar with climate change as younger generations who were raised on the concept, this shift shows how brands can introduce new demographics to the values of eco-consumption.
Workshop Question — How can your brand alter aspects of your product/service to reach new demographics?
8.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ornamental Totem
Design brands re-imagine totem poles in modern spaces
Implications - Inspired by cultural totem poles that represent family crests, brands re-imagine these unique structures to be more abstract and decorative for the modern consumer. Historical influence has always been a method for creation, but now the totem pole is appearing as light fixtures, wallpaper, and other creative household adornments. This new design displays a tribute of cultural significance while shining a new light on ancient, artistic traditions.
Workshop Question — How can your brand leverage historic traditions to appear in today's modern world?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kid-Friendly Kitchen
Modern appliances adapt into compact, easy-to-use tools for adults & children
Implications - Moving beyond cute, kit-friendly aesthetics, brands are offering kitchen accessories and appliances that both adults and kids can use. Focusing more on functionality and easy access, brands are adapting everything from ovens to knife sets to be more kid-friendly through compact sizing, training sets and streamlined methods. Looking to engage kids without alienating adults, brands are choosing to focus more on accessibility as opposed to aesthetics to draw in consumers of various ages. Such a shift speaks to the dual-functionality of products on the market.
Workshop Question — How can you adapt your product and service offerings to be more inclusive of all ages?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Stellar Illumination
Lighting designs look to celestial escapism for inspiration
Implications - While stargazing has long served as a point of fascination in the human imagination, emerging celestial designs in the lighting space revisit this and serve as an elegant metaphor for the urbanite consumer's search for natural harmony and connection in city environments. By leveraging elements of escapism in design, we are able to relieve some of the social and political tensions that burden our lives.
Workshop Question — How does your brand attempt to inject broader meaning into the products or services it produces?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Transcendent Color
Millennial pink aesthetic crosses over into architecture
Implications - As a color, Millennial pink has transcended the aesthetic appeal for more than just its named generation and crossed over into architecture. While pink architecture may not necessarily be new (one simply has to look to the history of pink architecture in areas like the Carribean and Latin America to see this), recent submissions speak to the prioritization of social shareability even in seemingly unlikely industries.
Workshop Question — How could your brand adapt to emerging trends in adjacent industries?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Skyscraper
New tower designs experiment with the use of wood
Implications - Increasingly, architects and engineers are turning to wood for the construction of eco-skyscrapers and towers. Timber is a largely unexplored building material for structures with more than three stories, but has enjoyed a recent surge in popularity due to its status as a sustainable building material. This preference is reflective of the increased emphasis and awareness that both designers and consumers have placed on sustainable products, in the face of climate change and its consequences.
Workshop Question — How does your brand work to satisfy consumer standards on sustainability?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tropical Fixation
Palm leaf prints dominate design in everything from fashion to packaging
Implications - As ubiquitous in the Instagram-driven collective design ideal as 'Millennial pink,' palm leaf prints can be observed as commonplace in contemporary branding, retail design, fashion and much more. This fixation highlights the influence of an image-driven social media culture in which one's possessions and surroundings become a prop that speaks to a new kind of social currency.
Workshop Question — What aesthetic-driven adjustments can you make to your products in order to best leverage the emerging desire for social sharing and currency?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Minimalist Bathroom
Subtly stylish washroom design takes the chaos out of routine
Implications - With the shift away from clutter towards a more streamlined lifestyle, comes a clean design aesthetic permeating the private sanctuary of the home – the bathroom. Clean lines, minimal color palettes and subtle textures create a harmonic space that allows for unwinding and de-stressing after a long day, or a neat and uncomplicated area to get ready for the day ahead. The movement towards minimalism within the washroom denotes a desire for harmony and tranquility, even in the must functional of spaces.
Workshop Question — Where can you help streamline your consumer's daily routine?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends