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Modern Consumer Insights

Installation Bar
Bars are calling on famous or local artists to make a mark on their interior
Trend - Drinking establishments are introducing an artistic touch to their interior in the form of commissioned sculptures or installations. These elements are introduced long-term or permanently in order to capture the attention of art-minded consumers and to convey high cultural status.

Insight - Since Millennial consumers emphasize the aesthetics of self-expression, contemporary art has become increasingly commonplace outside the gallery space. This makes room for elevated and artistically influenced innovations that capture the attention of consumers who wish to have a unique social experience, which can be later integrated into their digital presence to boast status or start a dialogue.
Workshop Question - How might your brand introduce contemporary art to its product/service?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Silkworm Contemporary
Designers are taking note of silkworm techniques when developing concepts
Trend - Furniture and artworks are inspired by silkworm techniques, as creatives take note of the intricate process and its implications for design. To form the net that holds it, the silkworm swings itself from side to side in a figure 8 pattern, distributing the saliva that becomes solidified silk once it contacts air. Whether it be through the direct utilization of the material or simply through mimicking the delicate building technique of silkworms, the end design product embraces a unique and ethereal quality.

Insight - As consumers seek to decorate their homes with a focus on aesthetics that are elegant and contemporary, many exhibit a growing interest in the design category. Authenticity plays a big part in this endeavor because one's home is an extremely personal space. Millennials consider their abodes to be important constituents of their personal brand, hence, they look for one-of-a-kind and design-forward products to communicate a lush and extravagant existence.
Workshop Question - What can inspire your product or service to be more authentic in its design?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Scandinavian Nursery
Parents opt for simple, stylish nursery furniture that transitions easily
Trend - New parents are opting for modern Nordic-inspired nurseries that are simple and functional. This highlights the fascination with Scandinavian living and the desire with nursery furniture to invest in pieces that will transition through the first five years of a child's life.

Insight - As the Millennial demographic ages into parenthood, many of their personal values transfer to their parenting style. Values such as a love of convenience will be relayed to how they raise their children. Their aesthetic-conscious mindset will adhere to parenting as well. The key differentiator for this new phase in the Millennial life cycle is availability of funds; now that Millennials have dependents, they will seek ways to uphold their previous preferences in value-conscious ways.
Workshop Question - As the obsession with all things Scandinavia persists, what area of consumer lifestyle products has not yet been explored?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Architectural Vessel
Elevated glassware intended as smoking accessories imbue ritual with high art
Trend - Design-forward cannabis innovations continue to push past stigma around recreational use and as a result, artistically minded architectural glass and ceramic pipes are proving to be coveted investment pieces.

Insight - Millennials place a strong emphasis on products that evoke ties to artistic visions and intricate craft techniques. Motivated on one hand by aesthetics and on the other hand by a desire to support local artisans, consumers who are part of this demographic seek out useful products that are unique or limited in production, to showcase their status and understanding of arts and craft.
Workshop Question - How can design-driven product offerings cater to newly emerging categories of consumers that convey a more complex overlay of interests?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Aesthetic E-Bikes
Modern e-bikes target a new demographic with traditional design
Trend - With many minimalist e-bikes already driving the market, brands that merge contemporary innovations with traditional motorcycle-like designs are now serving a diversified age range. This shift shows how brands can introduce new demographics to the values of eco-consumption.

Insight - For young consumers who are more aware and active in battling the threat of climate change, factors that impact purchasing decisions are vast. This includes functionality, efficiency, carbon footprint, and design. As a result, this demographic favors brands that can satisfy all these needs simultaneously.
Workshop Question - How can your brand alter aspects of your product/service to reach new demographics?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ornamental Totem
Design brands re-imagine totem poles in modern spaces
Implications - Inspired by cultural totem poles that represent family crests, brands re-imagine these unique structures to be more abstract and decorative for the modern consumer. Historical influence has always been a method for creation, but now the totem pole is appearing as light fixtures, wallpaper, and other creative household adornments. This new design displays a tribute of cultural significance while shining a new light on ancient, artistic traditions.
Workshop Question - How can your brand leverage historic traditions to appear in today's modern world?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kid-Friendly Kitchen
Modern appliances adapt into compact, easy-to-use tools for adults & children
Trend - Moving beyond cute, kit-friendly aesthetics, brands are offering kitchen accessories and appliances that both adults and kids can use. Focusing more on functionality and easy access, brands are adapting everything from ovens to knife sets to be more kid-friendly through compact sizing, training sets and streamlined methods.

Insight - Many adults are eager to teach their kids important skills that are extremely useful and look for accessible, child-friendly products to do so. Not only do these types of enriching activities allot bonding time between parent and child, ultimately strengthening their relationship, but they also allow kids to explore possible hobbies or contribute to their independence for later in life.
Workshop Question - How can you adapt your product and service offerings to be more inclusive of all ages?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Stellar Illumination
Lighting designs look to celestial escapism for inspiration
Implications - While stargazing has long served as a point of fascination in the human imagination, emerging celestial designs in the lighting space revisit this and serve as an elegant metaphor for the urbanite consumer's search for natural harmony and connection in city environments. By leveraging elements of escapism in design, we are able to relieve some of the social and political tensions that burden our lives.
Workshop Question - How does your brand attempt to inject broader meaning into the products or services it produces?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Transcendent Color
Millennial pink aesthetic crosses over into architecture
Implications - As a color, Millennial pink has transcended the aesthetic appeal for more than just its named generation and crossed over into architecture. While pink architecture may not necessarily be new (one simply has to look to the history of pink architecture in areas like the Carribean and Latin America to see this), recent submissions speak to the prioritization of social shareability even in seemingly unlikely industries.
Workshop Question - How could your brand adapt to emerging trends in adjacent industries?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Skyscraper
New tower designs experiment with the use of wood
Implications - Increasingly, architects and engineers are turning to wood for the construction of eco-skyscrapers and towers. Timber is a largely unexplored building material for structures with more than three stories, but has enjoyed a recent surge in popularity due to its status as a sustainable building material. This preference is reflective of the increased emphasis and awareness that both designers and consumers have placed on sustainable products, in the face of climate change and its consequences.
Workshop Question - How does your brand work to satisfy consumer standards on sustainability?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends