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Modern Consumer Insights

Japandi Expansion
Hybridization of Scandinavian & Japanese motifs is becoming prominent in design
Trend - Furniture brands and interior designers are combining stylistic influences from Japan and Scandinavian countries to inform a style hybrid called "Japandi." Spaces with this aesthetic direction combine natural materials and a pared-back color palette, creating interiors that are minimal and warm.

Insight - Contemporary consumers in faced-paced urban centers are looking to balance the demands of their daily lifestyle with a comfortable home environment. In this space, many are prioritizing minimalist designs and simple solutions that can optimize and elevate their living situation, without compromising on aesthetic appeal. When these needs are met, consumers feel more relaxed and can comfortably recharge for the next day.
Workshop Question - How can your brand optimize the "Japandi" aesthetic?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wall-Mounted Appliance
Brands are prioritizing compactness in products with wall-mounted designs
Trend - Companies and designers are launching various appliances that combine aesthetics and functionality with compactness. These products are intended to be efficient and convenient solutions for consumers who live in small spaces.

Insight - In order to afford the cost of living in metropolitan cities, contemporary consumers—especially Millennials and Gen Z—are finding themselves needing to be financially strategic. As a result, many have opted-in for occupying small apartments or shared living arrangements. Since space is limited, consumers are creating a demand for smart storage solutions as their prioritizing compactness as a way to ensure efficiency and functionality in their homes.
Workshop Question - How can your brand contribute to the comfort of consumers in urban spaces?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Designer Repellent
Brands are debuting practical & aesthetically friendly insect repellents
Trend - Many companies are reimagining the traditional design of insect repellents. While some brands are incorporating a multi-functional aspect that increases the practical value of the product, others create aesthetically forward designs that capture attention and can be seamlessly integrated into the home.

Insight - Contemporary consumers are placing a premium on aesthetics and because of this, many are taking note of the appearance of a product when making purchasing decisions and evaluating if it matches their personal styles and the ambiance of their space. As this extends both in the case of desires and needs, a demand is created for necessary household products to be aesthetically friendly. When practical goods are seamlessly integrated into the home, consumers feel more at ease, because their design vision of a given space is upheld.
Workshop Question - How can your brand combine aesthetics and functionality in a product?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Installation Bar
Bars are calling on famous or local artists to make a mark on their interior
Trend - Drinking establishments are introducing an artistic touch to their interior in the form of commissioned sculptures or installations. These elements are introduced long-term or permanently in order to capture the attention of art-minded consumers and to convey high cultural status.

Insight - Since Millennial consumers emphasize the aesthetics of self-expression, contemporary art has become increasingly commonplace outside the gallery space. This makes room for elevated and artistically influenced innovations that capture the attention of consumers who wish to have a unique social experience, which can be later integrated into their digital presence to boast status or start a dialogue.
Workshop Question - How might your brand introduce contemporary art to its product/service?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Silkworm Contemporary
Designers are taking note of silkworm techniques when developing concepts
Trend - Furniture and artworks are inspired by silkworm techniques, as creatives take note of the intricate process and its implications for design. To form the net that holds it, the silkworm swings itself from side to side in a figure 8 pattern, distributing the saliva that becomes solidified silk once it contacts air. Whether it be through the direct utilization of the material or simply through mimicking the delicate building technique of silkworms, the end design product embraces a unique and ethereal quality.

Insight - As consumers seek to decorate their homes with a focus on aesthetics that are elegant and contemporary, many exhibit a growing interest in the design category. Authenticity plays a big part in this endeavor because one's home is an extremely personal space. Millennials consider their abodes to be important constituents of their personal brand, hence, they look for one-of-a-kind and design-forward products to communicate a lush and extravagant existence.
Workshop Question - What can inspire your product or service to be more authentic in its design?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Scandinavian Nursery
Parents opt for simple, stylish nursery furniture that transitions easily
Trend - New parents are opting for modern Nordic-inspired nurseries that are simple and functional. This highlights the fascination with Scandinavian living and the desire with nursery furniture to invest in pieces that will transition through the first five years of a child's life.

Insight - As the Millennial demographic ages into parenthood, many of their personal values transfer to their parenting style. Values such as a love of convenience will be relayed to how they raise their children. Their aesthetic-conscious mindset will adhere to parenting as well. The key differentiator for this new phase in the Millennial life cycle is availability of funds; now that Millennials have dependents, they will seek ways to uphold their previous preferences in value-conscious ways.
Workshop Question - As the obsession with all things Scandinavia persists, what area of consumer lifestyle products has not yet been explored?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Architectural Vessel
Elevated glassware intended as smoking accessories imbue ritual with high art
Trend - Design-forward cannabis innovations continue to push past stigma around recreational use and as a result, artistically minded architectural glass and ceramic pipes are proving to be coveted investment pieces.

Insight - Millennials place a strong emphasis on products that evoke ties to artistic visions and intricate craft techniques. Motivated on one hand by aesthetics and on the other hand by a desire to support local artisans, consumers who are part of this demographic seek out useful products that are unique or limited in production, to showcase their status and understanding of arts and craft.
Workshop Question - How can design-driven product offerings cater to newly emerging categories of consumers that convey a more complex overlay of interests?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Aesthetic E-Bikes
Modern e-bikes target a new demographic with traditional design
Trend - With many minimalist e-bikes already driving the market, brands that merge contemporary innovations with traditional motorcycle-like designs are now serving a diversified age range. This shift shows how brands can introduce new demographics to the values of eco-consumption.

Insight - For young consumers who are more aware and active in battling the threat of climate change, factors that impact purchasing decisions are vast. This includes functionality, efficiency, carbon footprint, and design. As a result, this demographic favors brands that can satisfy all these needs simultaneously.
Workshop Question - How can your brand alter aspects of your product/service to reach new demographics?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ornamental Totem
Design brands re-imagine totem poles in modern spaces
Implications - Inspired by cultural totem poles that represent family crests, brands re-imagine these unique structures to be more abstract and decorative for the modern consumer. Historical influence has always been a method for creation, but now the totem pole is appearing as light fixtures, wallpaper, and other creative household adornments. This new design displays a tribute of cultural significance while shining a new light on ancient, artistic traditions.
Workshop Question - How can your brand leverage historic traditions to appear in today's modern world?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kid-Friendly Kitchen
Modern appliances adapt into compact, easy-to-use tools for adults & children
Trend - Moving beyond cute, kit-friendly aesthetics, brands are offering kitchen accessories and appliances that both adults and kids can use. Focusing more on functionality and easy access, brands are adapting everything from ovens to knife sets to be more kid-friendly through compact sizing, training sets and streamlined methods.

Insight - Many adults are eager to teach their kids important skills that are extremely useful and look for accessible, child-friendly products to do so. Not only do these types of enriching activities allot bonding time between parent and child, ultimately strengthening their relationship, but they also allow kids to explore possible hobbies or contribute to their independence for later in life.
Workshop Question - How can you adapt your product and service offerings to be more inclusive of all ages?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends