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Chilled Culture

Frozen yogurt retailers premiumize their space

Implications - In an effort to combat the seasonal nature of the business, many frozen yogurt retailers are revamping their facilities to emulate the style of a cafe or sit-down hangout spot. In addition to providing added incentive to an over-saturated market, this approach also better aligns frozen yogurt with the rise of coffee culture. In an age of food as personal branding, creating strong associations around a product adds a level of premiumization that's attractive to consumers.
Workshop Question - How does the connection to seasonality impact your brand?
4.1
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Megatrends
4 Featured, 19 Examples:
79,392 Total Clicks
Date Range:
Mar 16 — Mar 16
Trending:
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Featured Examples

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