The creative agency Bonsoir Paris designed the 2016 Olympic-themed retail space for Lacoste.
Last year's summer Olympics saw many different brands creating clothing for or inspired by the games and athletes that compete to win medals. Lacoste's 2016 Summer Olympics collection was no different, and the brand's clothing items could all be found in the same red, white and blue colors that the French flag features. Bonsoir Paris was able to match Lacoste's retail space design to feature the same colors, offering an eye-catching display that was unlikely to be left ignored by consumers –especially with the fervor surrounding the summer Olympics.
By matching its retail space and clothing with a timely fad, Lacoste's classic and sporty designs remained culturally relevant throughout last year's Olympic games.
What Makes This Trend Stand Out
- Olympic-themed Retail Spaces
- Designing retail spaces that align with major sporting events can create a buzz and increase consumer interest.
- Flag-themed Clothing Collections
- Creating clothing collections that incorporate national colors can generate excitement and appeal to patriotic consumers.
- Timely Fad Collaborations
- Partnering with timely fads and events can help brands stay culturally relevant and attract a wider customer base.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can capitalize on major events by designing themed retail spaces and clothing collections.
- Event Planning
- Event planning companies can offer design services to create themed retail spaces for brands during major events.
- Marketing and Advertising
- Marketing and advertising agencies can help brands collaborate with timely fads and events to create buzz and increase brand awareness.
