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Selfridges' 'A Home for All' Campaign Celebrates Domestic Rituals

 - Apr 11, 2017
References: selfridges & prexamples
'A Home for All' is the name of a new campaign from high-end department store Selfridges, which is described as an exploration of "the rituals, objects and ideas that make a house a home."

As part of the A Home for All campaign, Selfridges is running several interactive workshops for preserving fruits and vegetables, rug weaving and more activities that are centered around the home. 'The Story of Sourdough Making Workshops' for example provides tons of takeaways, as attendees will be able to take home a small loaf of bread, a sourdough starter kit and plenty of new bread-making skills.

This campaign from Selfridges is part of a collaboration with The New Craftsmen, a luxury handmade homewares and lifestyle concept store.