King's has created an ice cream display that some people might be able to associate with a carnival. Full of bright colors and elaborate arches, it essentially turns one of the standalone refrigerators into a playful area in the grocery store. Taking over entirely, the ice cream display encourages people to "enjoy ice cream like never before."
By putting out such a bold statement, the King's ice cream display sets itself apart from other frozen dessert brands. The display focuses on the unique flavors that King's offers, which is something that will also draw in more customers. By creating a semblance of an experience in the supermarket, consumers will associate positive thoughts with the brand.