Samsung Makes Modern Shakespeare Accessible to Young Students

 - Jul 9, 2015
References: samsung & adsoftheworld
The Old English-celebrating Royal Shakespeare Company and forward-thinking tech company Samsung seem like one of the least likely pairings for a brand collaboration, but the two are making modern Shakespeare more interesting than ever before.

The collaboration resulted in the creation of the 'RE:Shakespeare' app, which appeals to young students with rappers, actors and beatboxers to bring the words of this literary icon to life in real, understandable ways. Games and videos break down long Shakespearen passages into manageable pieces that challenge English students to reinterpret, remix and perform the age-old words.

Since many schools provide little other than books to ensure students learn the material, this app makes it much easier to get a handle on the many layers of messages in Shakespeare's words.