Living Materials by Benwu Studio, a London- and New York-based design firm founded by Hongchao Wang and Peng You, is a series of household objects made out of twigs and branches. The use of such natural materials is an exploration into wood's beauty and application. Creating objects that are expected in unexpected ways, the pieces do take on a beautiful presence in the space they occupy.
What is particularly arresting about Living Materials by Benwu Studio is the raw essence of the objects. Although there has been a colorful application, almost as though old paint has continued to leave its mark, the designs embrace the grain and texture of the wood being used. According to the designers, "The collection searches for a new application beyond conventional categories," and it certainly succeeds.
Why This Trend Is Growing
- Exploration of Natural Materials
- Disruptive innovation opportunity: Exploring unconventional uses of natural materials to create unique and visually appealing products.
- Embracing Raw Essence
- Disruptive innovation opportunity: Incorporating the natural grain and texture of materials into design to celebrate their inherent beauty.
- Unexpected Utilization
- Disruptive innovation opportunity: Reimagining traditional household objects in unexpected ways using unconventional materials.
Industries Being Reshaped
- Home Décor and Design
- Disruptive innovation opportunity: Developing sustainable and eco-friendly materials to create innovative and aesthetically pleasing home decor products.
- Furniture Manufacturing
- Disruptive innovation opportunity: Designing furniture that embraces the raw essence of materials, providing a unique and natural look.
- Art and Craft
- Disruptive innovation opportunity: Incorporating natural materials in art and craft to create visually captivating and sustainable pieces.
