Timber-Made Homeware Collections

Jan Hendzel Studio Launched its Bowater Collection

Comprising nine pieces, Jan Hendzel Studio launched its debut collection of homeware. The Bowater collection celebrates British craftsmanship and highlights the beauty of homegrown British timber. Based in South London, Jan Hendzel Studio showcases sustainability in design work.

The Bowater collection includes a chest of drawers, stools, side tables, shelving, a media unit, a work desk, desk trays, and other home decor pieces. The brand used wood from olive ash and sycamore and two new materials called Baked Ash and Baked Sycamore to construct the unique items. The latter two kinds of wood underwent a Thermo modification process to solidify their durability. In addition, a signature ripple is replicated throughout the collection to showcase the studio's craftsmanship as playful detail.

Image Credit: Jan Hendzel Studio

Sustainable Homeware
The Bowater collection showcases how the use of materials and sustainability can drive innovation in homeware design.
Localized Manufacturing
The Jan Hendzel Studio's focus on British timber highlights the growing trend of supporting local manufacturers and materials in product design.
Thermo Modification Processes
The use of Thermo modification process to create durable woods like Baked Ash and Baked Sycamore presents an opportunity for companies looking to explore new methods of producing and enhancing materials.

Industries Being Reshaped

Furniture Manufacturing
This trend can impact the furniture manufacturing industry, especially those focused on sustainability practices and using locally-sourced materials to appeal to customers who prioritize eco-friendly and ethical purchases.
Home Decor
The Bowater collection presents an opportunity for the home decor industry to explore new textures and designs in homeware, using local materials and unique manufacturing processes to produce products that stand out in the market.
Woodworking
The use of Thermo modification processes to enhance the properties of wood can drive innovation in the woodworking industry, especially in regards to finding new ways to increase the durability and longevity of wooden products.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 35%
Freshness 10%