The Natalie Archer-Katie Kaars editorial is the perfect example of how a shoot that blends elements of uninhibited fun with subtle sex appeal can become instantly significant.
Natalie Archer is an Aussie model represented by Chic Model Management. This collaboration with Katie Kaars is one of Archer's first major opportunities. Katie Kaars is an accomplished Sydney-born, London-based photographer who has amassed an impressive client list over the last seven years, including Esquire, Warner Music, Sony BMG, and Atlantic Records.
In the Natalie Archer-Katie Kaars editorial, Archer is seductive, playful, and alluring. Her gorgeous blonde hair and fresh face are a boon to the camera. My favorite shot in the series features Archer in a bath tub, her foot and arm extended far away from her body, a big, toothy grin on her face. The shot perfectly encapsulates the spirit of the shoot -- wild, free, and sexy.
Implications - A company that wants to generate immediate brand awareness would be wise to invest in overtly sexual advertising. This draws attention from consumers, critics of the ad's sexual content, and a controversy seeking media. All three are key components in raising your immediate company profile.