This Gucci Spring Collection Embraces Bold Silhouettes and Retro Motifs
Laura McQuarrie — September 22, 2017 — Fashion
References: vogue & hellogiggles
From silhouettes with broad shoulders to fanny packs and English tweed jackets, the Gucci Spring 2018 Ready-to-Wear collection embraces all aspects of 80s fashion.
Although the bold looks of the 80s are both equally loved and hated by the world of fashion, the Italian luxury brand's collection invites people to rethink what they know about beauty from this decade. The collection features references to Disney and Sega, as well as sweaters woven with 8-bit blocks of text. Gucci creative director Alessandro Michele expressed how important it felt to "resist the illusion of something new at any cost."
A number of 80s-inspired TV shows and movies have permeated pop culture, inspiring both nostalgia and fascination with the last few years before the Internet.
Although the bold looks of the 80s are both equally loved and hated by the world of fashion, the Italian luxury brand's collection invites people to rethink what they know about beauty from this decade. The collection features references to Disney and Sega, as well as sweaters woven with 8-bit blocks of text. Gucci creative director Alessandro Michele expressed how important it felt to "resist the illusion of something new at any cost."
A number of 80s-inspired TV shows and movies have permeated pop culture, inspiring both nostalgia and fascination with the last few years before the Internet.
Trend Themes
1. 80s Nostalgia Fashion - Opportunities for designers to incorporate 80s-inspired designs into modern fashion and accessories.
2. Retro Pop Culture References - Incorporating recognizable retro pop culture references in fashion designs or marketing campaigns.
3. Reimagining Classic Styles - Opportunities for designers to take classic 80s styles and update them with modern twists and materials.
Industry Implications
1. Fashion - Incorporating nostalgic 80s designs can be a disruptive innovation strategy for fashion brands to stand out and appeal to both older and younger generations.
2. Entertainment - Influential 80s TV shows and movies can be referenced for marketing campaigns and merchandise to tap into nostalgic audience demographics.
3. Technology - Incorporating 8-bit and other retro technology motifs into fashion designs or marketing campaigns can create disruptive opportunities for technology and fashion companies to collaborate and innovate.
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