Seems like there are a few things I’m instantly drawn to of late, and that includes the wooden furniture in the Cerno collection. As I continue to look around for inspiration for my new place, I constantly lean towards a natural, raw look, which seems to be very 'in' at the moment.
Although the Cerno collection isn’t raw, per se, it is definitely natural looking. Made from Baltic Birch, these pieces are in for the long haul. Check out the Cerno collection’s organic, fluid designs above.
What's Driving This Trend
- Natural Wood Furniture
- Exploring the demand for natural and raw-looking furniture made from materials like Baltic Birch presents disruptive innovation opportunities in the home furnishing industry.
- Organic Design
- Designing furniture with organic, fluid designs provides innovative opportunities to stand out in the competitive furniture market.
- Rustic/scandinavian Style
- Capitalizing on the current trend towards a natural, raw look in home decor by creating furniture collections that embody a rustic or Scandinavian style can lead to disruptive innovation in the interior design industry.
Who This Affects Most
- Home Furnishing
- The demand for natural, raw-looking furniture made from materials like Baltic Birch creates disruptive innovation opportunities within the home furnishing industry.
- Furniture Design
- Designing furniture with organic, fluid designs allows for disruptive innovation in the furniture design industry.
- Interior Design
- Creating rustic or Scandinavian-style furniture collections that embody a natural, raw look provides disruptive innovation opportunities in the interior design industry.
