Tyler the Creator Launched a Capsule with Camp Flog Gnaw & New Era
Amy Duong — December 3, 2018 — Pop Culture
References: neweracap & highsnobiety
Tyler the Creator dropped a new collection of headgear with Camp Flog Gnaw and New Era -- and he recently held the seventh Camp Flog Gnaw carnival. In celebration of the music festival, he unveiled a selection of headwear comprised of three distinct styles.
There are two bucket hats in either a white and green colorway or a brown and blue colorway, a Ranger fedora in a sleek brown hue and three colorways of 9FIFTY snapbacks of either brown, green or blue. All of the pieces are complete with a plethora of branding details that nod to both the festival and New Era. The sides of the hats all boast New Era's flag insignia.
There are two bucket hats in either a white and green colorway or a brown and blue colorway, a Ranger fedora in a sleek brown hue and three colorways of 9FIFTY snapbacks of either brown, green or blue. All of the pieces are complete with a plethora of branding details that nod to both the festival and New Era. The sides of the hats all boast New Era's flag insignia.
Trend Themes
1. Rapper-designed Headwear Lines - Opportunity for brands to collaborate with popular rappers and create exclusive headwear collections.
Industry Implications
1. Fashion - Disruptive innovation opportunity to capitalize on the popularity of rapper-designed headwear lines and create unique and trendy fashion accessories.
2. Music - Opportunity for music industry professionals to leverage the influence of popular rappers to create merchandise and boost brand recognition.
3. Marketing - Innovative marketing strategy opportunity for brands to create limited edition headwear collections in collaboration with rappers, attracting their loyal fanbase and generating buzz.
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