Google is Planning to Create a Built-In Ad-Blocker for Chrome
Riley von Niessen — April 22, 2017 — Tech
References: gizmodo
Browsing the Internet can become bothersome when pop-ups and commercials that automatically start are littered all over websites, however with the built-in ad-blocker that Google plans to make for Chrome, the experience would likely be much better.
Unlike the various other ad-blocker extensions that are available, Google's version would just filter ads that don't fit in with its "Coalitions for Better Ads list of standards." As Gizmodo reports, this means that things like "auto-playing video ads with sound and large sticky ads would be out."
By implementing a built-in ad-blocker that would improve the experience of its users, Google aims to prevent them from downloading ad-blockers that it doesn't regulate. This is because "Google has seen the reports that as many as 26% of desktop users have some sort of software to hide advertisements and it doesn’t want that number getting any larger."
Unlike the various other ad-blocker extensions that are available, Google's version would just filter ads that don't fit in with its "Coalitions for Better Ads list of standards." As Gizmodo reports, this means that things like "auto-playing video ads with sound and large sticky ads would be out."
By implementing a built-in ad-blocker that would improve the experience of its users, Google aims to prevent them from downloading ad-blockers that it doesn't regulate. This is because "Google has seen the reports that as many as 26% of desktop users have some sort of software to hide advertisements and it doesn’t want that number getting any larger."
Trend Themes
1. Ad-blocking - The growth of ad-blockers and ad-blocking technology will force advertisers to rethink their ad models in order to meet user standards.
2. User Experience - Businesses who prioritize user experience and offer ad-free browsing will be able to capture a larger share of the market and retain loyal customers.
3. Data Privacy - As ad-blocking technology continues to grow, industries will need to focus on data privacy and alternative ways of gathering consumer information for targeted advertising.
Industry Implications
1. Advertising - The advertising industry will need to adapt and create new advertising strategies that prioritize user experience, while still providing valuable advertising opportunities for businesses.
2. Technology - The development of new ad-blocking technology presents opportunities for technology companies to create innovative and effective ways of delivering ads to consumers without disrupting their browsing experience.
3. Media - As the adoption of ad-blockers increases, the media industry will need to explore alternative revenue models to support their content, such as subscriptions or sponsorships, rather than relying solely on advertisement revenue.
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