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Branded Customization

Brands allow consumers to personalize both packaging and product

Implications - Recognizing the growing desire for customization, particularly in the realm of food and beverage, brands are turning to personalized branding techniques to increase allure. By allowing buyers to customize flavor, food form and even the actual packing design of products, brands are putting more power than ever before into the hands of the consumer, ultimately trusting them to create a meaningful experience.
Workshop Question - How your brand include the consumer in co-creating certain aspects of your product/service?
Trend Themes
1. Branded Customization - Personalized branding techniques increase allure and put more power in the hands of consumers.
2. DIY Customization - Consumers value the ability to customize and create their own products in various industries from food and beverage to craft brewing.
3. Social Media Integration - Social media is used to source and create custom product flavors and as a platform for interactive marketing campaigns.
Industry Implications
1. Food and Beverage - Custom packaging, flavors, and ingredient selection are increasingly popular in the food and beverage industry, from personalized cereal boxes to create-your-own chocolate bars.
2. Craft Brewing - Custom brewing of wine, beer, and more is growing in popularity, with on-site and DIY options for consumers.
3. Marketing and Advertising - Interactive marketing campaigns that integrate social media and customization opportunities are becoming more prevalent in the world of advertising.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 80 Examples:
497,707 Total Clicks
Date Range:
Apr 15 — Dec 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

play_circle_filled DIY Craft Breweries
DIY Craft Breweries
Fermentations is a Fun Place to Make Your Own Beer, Wine and More
At the intersection of craft beer, customization and DIY culture, you’ll find Fermentations, a Canadian craft brewery that makes it easy to create your own wine, beer fruit ciders and coolers.... MORE
Custom Dessert Campaigns
Custom Dessert Campaigns
Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
With a new campaign called ‘Flavorize Me,’ Talenti is putting Facebook, Twitter and Instagram to use in order to call out a favorite ice cream flavor. The campaign analyzes social... MORE
Artisanal Celeb Sweets
Artisanal Celeb Sweets
The Miranda Kerr Magnum Endorsement Features Custom Dessert Flavors
The Miranda Kerr Magnum endorsement deal features two custom flavors that are designed by the supermodel. Miranda’s signature Pink Raspberry and Black Espresso flavors are sure to appeal to... MORE
Custom Donut Creations
Custom Donut Creations
California Donuts' Latest Service Lets Consumers Design Their Dessert
California Donuts’ custom dessert service puts consumers in the design driver’s seat. The confectioner gives fans a chance to order personalized desserts that will look striking while... MORE
Personalized Chocolate Bars
Personalized Chocolate Bars
Chocomize Lets Individuals Create Their Ultimate Candy Bar
Based on Long Island, Chocomize is a unique brand specializing in personalized chocolate bars. The intriguing range of potential ingredients includes dried fruits, nuts, candy and even herbs and... MORE
Custom Cereal Boxes
Custom Cereal Boxes
This Holiday, Kellogg's is Creating Personalized Packaging for Consumers
Most people would be underwhelmed at receiving a cereal box as a gift—unless it came in completely personalized packaging. For Christmas this year, Kellogg’s ran a contest where 40 consumers... MORE
Vodka Personalization Apps
Vodka Personalization Apps
Medea Vodka's App Helps with the Creation of Custom Bottle Messages
Back in 2010, Medea Vodka introduced a vodka bottle with programmable buttons to display custom bottle messages in LED lights. Although this was novel at the time, this system now has its limitations.... MORE
play_circle_filled Social Media Candy Machines
Social Media Candy Machines
Grey Istanbul's Vending Machines Imagine How Instagram Filters Taste
Wanting to create a “GREYT experience,” the Grey Istanbul advertising agency developed candy machines that would simulate what each Instagram filter would taste like. In order to... MORE
play_circle_filled Personalized Chocolate Billboards
Personalized Chocolate Billboards
These Milka Chocolate Ads Share 'Tender Messages' in the Ukraine
Taking inspiration from health billboards that have warnings about personal wellness, Milka chocolate created its own campaign. The brand created an online space where people in the Ukraine could... MORE

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play_circle_filled Marriage Equality Dessert Ads
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play_circle_filled Melting Accessory Ads
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