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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,890 more

Branded Customization

Brands allow consumers to personalize both packaging and product

Implications - Recognizing the growing desire for customization, particularly in the realm of food and beverage, brands are turning to personalized branding techniques to increase allure. By allowing buyers to customize flavor, food form and even the actual packing design of products, brands are putting more power than ever before into the hands of the consumer, ultimately trusting them to create a meaningful experience.
Workshop Question - How your brand include the consumer in co-creating certain aspects of your product/service?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 80 Examples:
427,552 Total Clicks
Date Range:
Apr 15 — Dec 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

play_circle_filled DIY Craft Breweries
DIY Craft Breweries
Fermentations is a Fun Place to Make Your Own Beer, Wine and More
At the intersection of craft beer, customization and DIY culture, you’ll find Fermentations, a Canadian craft brewery that makes it easy to create your own wine, beer fruit ciders and coolers.... MORE
Custom Dessert Campaigns
Custom Dessert Campaigns
Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
With a new campaign called ‘Flavorize Me,’ Talenti is putting Facebook, Twitter and Instagram to use in order to call out a favorite ice cream flavor. The campaign analyzes social... MORE
Artisanal Celeb Sweets
Artisanal Celeb Sweets
The Miranda Kerr Magnum Endorsement Features Custom Dessert Flavors
The Miranda Kerr Magnum endorsement deal features two custom flavors that are designed by the supermodel. Miranda’s signature Pink Raspberry and Black Espresso flavors are sure to appeal to... MORE
Custom Donut Creations
Custom Donut Creations
California Donuts' Latest Service Lets Consumers Design Their Dessert
California Donuts’ custom dessert service puts consumers in the design driver’s seat. The confectioner gives fans a chance to order personalized desserts that will look striking while... MORE
Personalized Chocolate Bars
Personalized Chocolate Bars
Chocomize Lets Individuals Create Their Ultimate Candy Bar
Based on Long Island, Chocomize is a unique brand specializing in personalized chocolate bars. The intriguing range of potential ingredients includes dried fruits, nuts, candy and even herbs and... MORE
Custom Cereal Boxes
Custom Cereal Boxes
This Holiday, Kellogg's is Creating Personalized Packaging for Consumers
Most people would be underwhelmed at receiving a cereal box as a gift—unless it came in completely personalized packaging. For Christmas this year, Kellogg’s ran a contest where 40 consumers... MORE
Vodka Personalization Apps
Vodka Personalization Apps
Medea Vodka's App Helps with the Creation of Custom Bottle Messages
Back in 2010, Medea Vodka introduced a vodka bottle with programmable buttons to display custom bottle messages in LED lights. Although this was novel at the time, this system now has its limitations.... MORE
play_circle_filled Social Media Candy Machines
Social Media Candy Machines
Grey Istanbul's Vending Machines Imagine How Instagram Filters Taste
Wanting to create a “GREYT experience,” the Grey Istanbul advertising agency developed candy machines that would simulate what each Instagram filter would taste like. In order to... MORE
play_circle_filled Personalized Chocolate Billboards
Personalized Chocolate Billboards
These Milka Chocolate Ads Share 'Tender Messages' in the Ukraine
Taking inspiration from health billboards that have warnings about personal wellness, Milka chocolate created its own campaign. The brand created an online space where people in the Ukraine could... MORE

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Related Examples

Holiday Gift Kiosks
Holiday Gift Kiosks
The 1-800-Flowers.com Seasonal Kiosks Have Five Locations with Plenty of Gifts
Eating Exercise Charts
Eating Exercise Charts
This Infographic Shares How Much Activity is Needed to Burn Off Food
Mountainous Chocolate Branding
Mountainous Chocolate Branding
This Chocolate Bar Design and Packaging Illustrates Its Origin
Festive Candy Campaigns
Festive Candy Campaigns
Nestle's Quality Street Christmas Event is a Multi-Sensory Experience
Festively Personalized Spreads
Festively Personalized Spreads
Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
Personalized Christmas Billboards
Personalized Christmas Billboards
This Christmas Advertising Stunt Provides Subtle Gift Hints
Customizable Cookie Packaging
Customizable Cookie Packaging
Oreo's Holiday Packaging Lets Consumers Color It in & Send as Gifts
Personalized Smartphone Deliveries
Personalized Smartphone Deliveries
This Mobile Provider Will Hand Deliver New Phones to Customers
Emoji Hotel Services
Emoji Hotel Services
'Text It Get It' by Aloft Hotels Lets You Text the Front Desk
Personalized Taco Rewards
Personalized Taco Rewards
Taco Bell's ta.co Site Lets Users Customize Meals and Access Discounts
Chocolate Fortune Booths
Chocolate Fortune Booths
Cadbury's 'Joynormous' Chocolate Giveaway Features Freddie Flintoff
Craft Beer Delivery Services
Craft Beer Delivery Services
'Riip' Beer is Delivered to Your Doorstep by the Brewers Themselves
Interactive Brewery Tours
Interactive Brewery Tours
Pabst Blue Ribbon is Opening a Microbrewery and Tasting Room
play_circle_filled Trend Hunter's Innovation Event
Trend Hunter's Innovation Event
Future Festival Workshops, Keynotes and Trend Safaris
Ice Cream Bar Pop-Ups
Ice Cream Bar Pop-Ups
Magnum's London Pleasure Store Lets You Customize Your Own Dessert
Zero-Waste Breweries
Zero-Waste Breweries
The 'RISE & WIN Brewing Co.' is Producing High-Quality Sustainable Beer
Monument-Inspired Ice Pops
Monument-Inspired Ice Pops
This Student Project Features Branding Inspired by Easter Island
Insect-Infused Dessert Promotions
Insect-Infused Dessert Promotions
The Economist is Dishing Out a Unique Retail Marketing Stunt
Dessert Alert Beacons
Dessert Alert Beacons
Magnum and Tesco Team Up for an Enticing Ice Cream Promotion
Squeezable Ice Cream Packaging
Squeezable Ice Cream Packaging
d'Ice Has Two Vibrantly Branded Children's Ice Pop Treats
play_circle_filled Marriage Equality Dessert Ads
Marriage Equality Dessert Ads
Ben & Jerry's 'Love is Love' Campaign Supports Same-Sex Marriage
play_circle_filled Melting Accessory Ads
Melting Accessory Ads
Deisel Promotes its Summer Items with Neon-Painted Melting Props
Minion Snack Packaging
Minion Snack Packaging
Capri-Sun's Minion-Branded Juice and Snacks Playfully Include Pop Culture
Sizzling Dairy Desserts
Sizzling Dairy Desserts
Dairy Queen Unveiled its Line of Warm Ice Cream Dessert Treats
Boozy Walnut Sundaes
Boozy Walnut Sundaes
'Big Gay Ice Cream'’s Whiskey Walnuts Add a Buzz to the Usual Sundae
Customizable Ice Cream
Customizable Ice Cream
This Magnum Ice Cream Pop-Up Shop Puts Customers In Charge
Cookie Customization Kits
Cookie Customization Kits
Three Brothers Bakery's Design-A-Cookie Set Helps with Personalization
Customizable Pudding Toppings
Customizable Pudding Toppings
These Delightful Cadbury Desserts Come with Toppings to Mix-In
Social Media Shopping Apps
Social Media Shopping Apps
The Net Set App Will Make Shopping a More Social Experience
Social Media Retail Campaigns
Social Media Retail Campaigns
OnePiece's Hack the Price Hashtag Helps Reduce a Jumpsuit's Cost
Sweetheart Pharmacy Interiors
Sweetheart Pharmacy Interiors
This Madrid Pharmacy Features a Romantic Ode to Health
Realistic Wildlife Confections
Realistic Wildlife Confections
Shinri Tezuka's Animal Lollipops are Inspired by Underwater Life
Cute Pun Illustrations (UPDATE)
Cute Pun Illustrations (UPDATE)
Jaco Haasbroek Puts a Fun Twist on Common Phrases and Terms
play_circle_filled Female-Celebrating Car Ads
Female-Celebrating Car Ads
Audi Uses #WomenDrivers to Showcase Female Talent in Its Latest Ads
Photography-Ready Dishware
Photography-Ready Dishware
These Plates are Designed to Improve Food Pics on Instagram
Photography Focused Trips
Photography Focused Trips
El Camino Travel's Nicaragua Selfie Tour Includes Personal Photographers
Inspirational Phone Cases
Inspirational Phone Cases
Wallflower Design Co's Custom Case Celebrates the Beauty if Life
Mobile Juice Bars
Mobile Juice Bars
This New Boston Juice Bar is Adapting the Food Truck Business Model
Frozen Cookie Desserts
Frozen Cookie Desserts
The Lemon Cookies and Cream Gelato is a New All-Time Summer Classic
Sugar-Free Cinnamon Donuts
Sugar-Free Cinnamon Donuts
This Donut Recipe is a Low Carb Option That Satisfies Cravings
Custom Bacon Milkshakes
Custom Bacon Milkshakes
Five Guys Burgers and Fries is Testing Customizable Milkshakes
Female-Focused Drinking Apps
Female-Focused Drinking Apps
Drinki Trades Social Check-Ins for Complimentary Drinks
Custom Manicure Kiosks
Custom Manicure Kiosks
Purikura's Photo Booths Let You Create Your Own Nail Art Stickers
Local Custom Print Shops
Local Custom Print Shops
T-Shirt Printing Toronto Focuses on Supporting Local Businesses
Farm-Inspired Chocolate Displays
Farm-Inspired Chocolate Displays
Milka Promotes Its Natural Ingredients with a Rustic Brand Design
Mexican Donut Mashups
Mexican Donut Mashups
The Taco Donut Hybrid Comes with Queso "Frosting" and Sour Cream "Icing"
No-Bake Snack Bars
No-Bake Snack Bars
This Customizable and Easy Granola Bar Recipe Doesn't Require Any Baking
Not-For-Profit Breweries
Not-For-Profit Breweries
The Ex Novo Brewing Company Donates Its Net Profits to Better the World
Charitably Inclined Breweries
Charitably Inclined Breweries
The Copper Kettle Brewing Company is Donating Beer Sale Proceeds
Cartoon Character Pastries
Cartoon Character Pastries
These Disney Donuts from Fork to Belly Look Like the Classic Icons
play_circle_filled Romantic Senior Selfies
Romantic Senior Selfies
Milka's Selfie Campaign Introduces the Photography Phenomenon to Elders
Fried Cheesy Macaroni Rings
Fried Cheesy Macaroni Rings
The Vulgar Chef's Fried Mac and Cheese is Coated in Crushed Cheetos
Customizable Shoe Dioramas
Customizable Shoe Dioramas
Nylon Shop's Qloud 2091 Platforms Can be Accented with Toys
Ramen-Covered Meatballs
Ramen-Covered Meatballs
These Asian-Inspired Porcupine Meatballs are Easily Customizable
Super Stuffed Donuts
Super Stuffed Donuts
This Apple Fritter and Custard-Filled Donut is Glazed in Chocolate Too
French Canadian Donuts
French Canadian Donuts
This Poutine Recipe Creates a Savory Donut Out of Fries, Gravy and Cheese
Craft Beer Shops
Craft Beer Shops
This Craft Beer Store in London Fosters a Close Relationship with Local Breweries
Craft Beer Subscriptions
Craft Beer Subscriptions
The Brew Box Co. Delivers a Variety of Craft Beers to Your Doorstep
Augmented Christmas Countdowns
Augmented Christmas Countdowns
Milka's Christmas Calendar is Interactive
Festive Pie Gelato
Festive Pie Gelato
Talenti's Frozen Pumpkin Pie Gelato is a New Way to Enjoy the Fall Dessert
Locally-Inspired Breweries
Locally-Inspired Breweries
This Craft Beer Brewery Takes Inspiration from the Neighborhood
Drinking Invitation Apps
Drinking Invitation Apps
The 'Beer?!' App is the Simplest Way to Ask Someone for a Drink
Alcoholic Beacon Apps
Alcoholic Beacon Apps
Remy Martin's Futur Heritage App Delivers Specifically Crafted Cocktails
Disney Character Donuts
Disney Character Donuts
Donut Bar is Serving Decorated Donuts Inspired by Popular Animated Films
Ice Cream Social Apps
Ice Cream Social Apps
Magnum's M-Pulse App Locates Nearby Treats with Beacon Technology
Delectable Bulletin Boards
Delectable Bulletin Boards
This DIY Donut Board is Perfect for Homeowners Who Like to Snack
Hydration-Reminding Apps
Hydration-Reminding Apps
This Hydration App Prevents Dehydration
White Yogurt Donuts
White Yogurt Donuts
Mister Donut's New Calpis Donuts Come Filled with Yogurt
Champagne Ice Cream
Champagne Ice Cream
Magnum Marc De Champagne is a Celebratory Ice Cream Treat
Fashionable Frozen Treats
Fashionable Frozen Treats
The Dolce & Gabbana and Magnum Collaboration Celebrates 25 Years
Popsicle-Cataloguing Infographics
Popsicle-Cataloguing Infographics
This Ice Cream Infographic Catalogs Famous Frozen Treats
Intoxication-Activated Social Apps
Intoxication-Activated Social Apps
The LIVR App Only Works When the User is Under the Influece
Exercise Shaming Apps
Exercise Shaming Apps
The Gym Shamer Apps Keeps Users Looking Good
Java Addict Smartphone Protectors
Java Addict Smartphone Protectors
The Coffee Phone Case Explains the Benefits of Drinking Coffee
Friendship-Powered Vending Machines
Friendship-Powered Vending Machines
The Milka Vending Machine Releases Treats When Hands are Held
play_circle_filled Sweet-Sharing Promotions
Sweet-Sharing Promotions
MILKA Helps People Show Love by Sharing the Last Square of Chocolate
play_circle_filled Brand Mascot Prank Videos
Brand Mascot Prank Videos
This Hilarious Prank by Kellog's Showcases Cereal Marketing
Social Drinking Apps
Social Drinking Apps
The Untappd App Lets You Follow What Your Friends are Drinking
Hi-Tech Liquor Bottles
Hi-Tech Liquor Bottles
Medea Vodka Lets You Put Messages on the Bottle
Quacky Narrativography
Quacky Narrativography
Gregor Collienne's Photography is Clever and Witty