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Branded Customization

Brands allow consumers to personalize both packaging and product

Implications - Recognizing the growing desire for customization, particularly in the realm of food and beverage, brands are turning to personalized branding techniques to increase allure. By allowing buyers to customize flavor, food form and even the actual packing design of products, brands are putting more power than ever before into the hands of the consumer, ultimately trusting them to create a meaningful experience.

SCORE 5.4

Popularity

Activity

Freshness

Megatrends

Patterns

6 Examples, 53 Related: 264,560 Total Clicks

Date Range: Apr 15 - Dec 15

Trending: Warm

Consumer Insight Topics: Marketing Business Retail Branding

Featured Examples

DIY Craft Breweries - Fermentations is a Fun Place to Make Your Own Beer, Wine and More

SCORE 7.7

Hot 5,803 Clicks Pub: Sep 14, 15

DIY Craft Breweries

Fermentations is a Fun Place to Make Your Own Beer, Wine and More

At the intersection of craft beer, customization and DIY culture, you’ll find Fermentations, a Canadian craft brewery that makes it easy to create your own wine, beer fruit ciders and coolers.... [More]

Custom Dessert Campaigns - Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors

SCORE 6.6

Warm 3,361 Clicks Pub: Jul 21, 15

Custom Dessert Campaigns

Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors

With a new campaign called ‘Flavorize Me,’ Talenti is putting Facebook, Twitter and Instagram to use in order to call out a favorite ice cream flavor. The campaign analyzes social... [More]

Artisanal Celeb Sweets - The Miranda Kerr Magnum Endorsement Features Custom Dessert Flavors

SCORE 4.5

Average 1,686 Clicks Pub: Jun 30, 15

Artisanal Celeb Sweets

The Miranda Kerr Magnum Endorsement Features Custom Dessert Flavors

The Miranda Kerr Magnum endorsement deal features two custom flavors that are designed by the supermodel. Miranda’s signature Pink Raspberry and Black Espresso flavors are sure to appeal to... [More]

Custom Donut Creations - California Donuts' Latest Service Lets Consumers Design Their Dessert

SCORE 3.3

Mild 3,080 Clicks Pub: Apr 21, 15

Custom Donut Creations

California Donuts' Latest Service Lets Consumers Design Their Dessert

California Donuts’ custom dessert service puts consumers in the design driver’s seat. The confectioner gives fans a chance to order personalized desserts that will look striking while... [More]

Personalized Chocolate Bars - Chocomize Lets Individuals Create Their Ultimate Candy Bar

SCORE 4.3

Average 1,523 Clicks Pub: May 20, 15

Personalized Chocolate Bars

Chocomize Lets Individuals Create Their Ultimate Candy Bar

Based on Long Island, Chocomize is a unique brand specializing in personalized chocolate bars. The intriguing range of potential ingredients includes dried fruits, nuts, candy and even herbs and... [More]

Custom Cereal Boxes - This Holiday, Kellogg's is Creating Personalized Packaging for Consumers

SCORE 4.4

Average 1,150 Clicks Pub: Dec 1, 15

Custom Cereal Boxes

This Holiday, Kellogg's is Creating Personalized Packaging for Consumers

Most people would be underwhelmed at receiving a cereal box as a gift—unless it came in completely personalized packaging. For Christmas this year, Kellogg’s ran a contest where 40 consumers... [More]