Trend cluster
Category

Communal
Participation

Public furniture is designed with interaction in mind.

Playful Public SeatingIlluminated Public BenchesInteraction-Increasing TablesMusical Park Benches

Trend

What is the Communal Participation trend?

Communal Participation: It's often that, when in public, people withdraw into the comfort of their devices. To counteract this form of tech-assisted isolation, designers have begun designing furniture that encourages social interaction in public spaces. Achieving this level of engagement and participation ensures these spaces appear lively and engaging, drawing in more people, and thus, more business.

Trend themes

Themes within the Communal Participation trend

Three behaviours holding the trend together
01

Interactive Public Furniture

Designers are creating public furniture that encourages social interaction and play, drawing in more people and business.

02

Community-Building

There is an increased interest in community-building through physical and social activity.

03

Multi-Purpose Public Furniture

Public furniture that serves multiple purposes are gaining popularity in urban placemaking.

Industry implications

What the Communal Participation trend means for industry

Where the trend changes the playbook
For

Furniture Design

Designers and manufacturers can invest in creating interactive public furniture pieces that encourage social interaction and play.

For

Community Development

Community organizations can prioritize community-building through physical and social activities, such as the installation of interactive public furniture.

For

Urban Placemaking

Urban planners can create vibrant and robust communities by investing in multi-purpose public furniture that serves various needs, such as relaxation and gathering spaces.

Workshop question

What impact does your brand have on the people that use your products/services in terms of lifestyle?

Trend signals

Trend signals for Communal Participation

Trend score 5.1 out of 10, from popularity 67%, activity 78%, freshness 8%.

Popularity67%
Activity78%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe