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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,040 more

De-Sophistication

More high-end edibles in various industries get more low-brow makeovers

Implications - Food and drink choices are considered status items by many, however in today's hyper-public society, anything too ostentatious and opulent can be considered insensitive. As a result, high-end and low-end ideas are converging in the world of cuisine. This makes for an acceptable form of luxury that also opens sophisticated products to a bigger market.
Workshop Question - In what ways can your brand maintain elements of sophistication and luxury without excluding certain consumer segments?
2.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
427,648 Total Clicks
Date Range:
Mar 14 — Jun 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Casual Foie Gras Cans
Casual Foie Gras Cans
Uhmm's Gourmet Food Packaging Adopts Bold, Punchy Graphics & Text
While it’s common to see a lot of foie gras that’s presented in a can with decadent gold detailing to imply prestige, this unassuming gourmet food packaging takes a much more relaxed... MORE
Colorful Gummy Sangrias
Colorful Gummy Sangrias
This Sweet Cinco de Mayo Cocktail Rescipe Uses Drunk Gummy Bear Candies
This Cinco de Mayo cocktail recipe is an extremely colorful one that uses drunk gummy bears. From food blog My Name is Yeh, the Gummy Bear Sangria can actually be enjoyed year round. You can even... MORE
Floral Riesling Ice Pops
Floral Riesling Ice Pops
These Refreshing Riesling Popsicles Are Made with Edible Flowers
These delicious Riesling popsicles are a perfect summery, boozy treat. Made with simple syrup and white wine, the ice pops are easy to make and excessively easy on the eyes. Perfect for a summer... MORE
Mango Wine Milkshakes
Mango Wine Milkshakes
Red Robin is Introducing a Wine Milkshake with Mango Moscato
This boozy wine milkshake will keep you coming back for more. Red Robin is offering this delicious mango drink for adults and it is perfect for summer. Alcoholic milkshakes are not really something... MORE
Festive Vino Milkshakes
Festive Vino Milkshakes
Red Robin has a Red Wine Shake for Adults to Enjoy Over the Holidays
If you were hoping to get into the festive spirit at your local Red Robin restaurant, you can now do so with a red wine shake. The adult-only milkshake has been dubbed the Divalicious Red Wine Shake.... MORE
Frozen Truffle Pastas
Frozen Truffle Pastas
Evol's Frozen Pasta Dinner Turns Mac & Cheese Gourmet
Mac & cheese and frozen foods are typically thought of as meals that are high in convenience and low in terms of nutrition, but Evol’s frozen pasta dinner manages to strike a happy balance... MORE

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