More high-end edibles in various industries get more low-brow makeovers
Implications - Food and drink choices are considered status items by many, however in today's hyper-public society, anything too ostentatious and opulent can be considered insensitive. As a result, high-end and low-end ideas are converging in the world of cuisine. This makes for an acceptable form of luxury that also opens sophisticated products to a bigger market.
Workshop Question - In what ways can your brand maintain elements of sophistication and luxury without excluding certain consumer segments?
Trend Themes
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De-sophistication — High-end and low-end ideas are converging to create a form of acceptable luxury that opens sophisticated products to a bigger market.
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Gourmet Convenience — Consumers are seeking gourmet food experiences in more convenient forms, leading to the creation of frozen gourmet meals and packaging.
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Boozy Treats — Alcoholic milkshakes and wine-infused popsicles are becoming popular, creating opportunities for innovation in the dessert and beverage industry.
Industry Implications
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Food and Beverage — The convergence of high-end and low-end ideas is creating opportunities for luxury products to reach a broader market, as well as a rise in gourmet convenience and boozy treats.
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Packaging — There is an opportunity to create bold and relaxed packaging for gourmet foods that let the product speak for itself, while also creating packaging for convenient gourmet meals.
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Hospitality — Creative cocktail recipes featuring unique ingredients like drunk gummy bears and edible flowers are becoming more popular, providing opportunities for creative libations in bars and restaurants.
