Category
Lifestyle
Assisted Choices
Trend cluster
Category
Green
Grooming
Personal care brands release male-targeted products with natural ingredients.
3.5
Trend score
Trend
What is the Green Grooming trend?
Green Grooming: Companies are zeroing in on the young male market with green grooming products. Packed with natural ingredients, this approach to personal care delivers on millennial demands for sustainable, responsibly produced goods. These demands extend beyond the beauty realm however with environmentally conscious consumers desiring eco-friendly concepts in numerous industries.
Trend themes
Themes within the Green Grooming trend
Three behaviours holding the trend together01
Green Grooming
Companies are creating natural, environmentally friendly grooming products for men to meet demands for sustainable products.
02
Simplified Skincare Collections
Brands are offering men streamlined skincare routines with fewer products and a focus on efficiency and simplicity.
03
Natural Thai Cosmetics
Thai cosmetics brands are going all natural with 100% naturally derived products that cater to a holistic, therapeutic approach to skin care.
Industry implications
What the Green Grooming trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
Green grooming and simplified skincare collections are trends that show the beauty industry's movement towards sustainability and simplicity.
For
Cosmetics
Natural Thai cosmetics are disrupting the traditional cosmetics industry with 100% naturally derived products that target a holistic and therapeutic approach to skincare.
For
Men's Grooming
The men's grooming industry is changing with products becoming more streamlined, efficient, and natural to cater to the modern man's needs.
Trend signals
Trend signals for Green Grooming
Trend score 3.5 out of 10, from popularity 57%, activity 41%, freshness 8%.
Popularity57%
Activity41%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Green Grooming trend
7 featured examples from Oct 2, 2014 to Mar 24, 2016CategoryFashion
Simplified Skincare Collections
The FANCL Men's Line Features a Simple Regime and No Preservatives
The skincare industry has the opportunity to develop simplified and preservative-free collections to cater to consumer demand for efficient and easy-to-use products.
CategoryEco
Sustainable Male Skincare
This Sustainable Skincare Line Uses Locally Sourced Ingredients
SA.AL&CO's sustainable and personalized skincare line could disrupt the men's grooming industry, especially for eco-friendly and personalized products.
CategoryFashion
Facial Haircare Serums
The Beardbrand Mustache Waxes Allow for Prime Male Grooming
The introduction of Beardbrand's Mustache Waxes opens up opportunities for innovation and growth within the men's grooming industry.
CategoryFashion
Fruity Beard Products
The Beardbrand Spiced Citrus Beard Oil Features Natural Ingredients
Disruptive innovation opportunity: Enter the male beauty market with a focus on beard care products that offer natural ingredients and unique scents tailored towards male grooming…
CategoryFashion
Eco-Friendly Shaving Foams
The Tierra Cream Boasts a Complementary Natural Packaging Aesthetic
Brands in the personal care industry can explore sustainable packaging solutions to appeal to environmentally conscious consumers.
CategoryFashion
Oil-Based Beard Products
The Beardbrand Four Vices Collection Provides Facial Hair Care
The men's grooming industry has an opportunity to develop and market all-natural facial hair care products.
CategoryFashion
Natural Thai Cosmetics
Siam Botanicals Delivers a Range of Options That are 100% Naturally Derived
Disruptive innovation opportunity: Incorporate natural ingredients and eco-friendly practices into the cosmetics industry to meet the growing demand for sustainable beauty product…
