Category
Lifestyle
Festive Fusions
Trend cluster
Category
Grocer
Marketplace
Brands illustrate freshness with farmer's market-inspired retail concepts.
4.4
Trend score
Trend
What is the Grocer Marketplace trend?
Grocer Marketplace: As consumers grow increasingly concerned with the quality and origin of their food, brands are evolving to respond with immersive food retail concepts that imitate luxurious department store layouts. Also speaking to the consumer desire for customization, intricate supermarket concepts aim to remind individuals of a farmer's market experience, with which they associate freshness and sustainable practices.
Trend themes
Themes within the Grocer Marketplace trend
Three behaviours holding the trend together01
Immersive Food Retail Concepts
Retailers are providing immersive, educational in-store experiences that build on the consumers' relationship with the product.
02
Rustic Market Design
Rustic market design features wooden shelves that are suspended by chains. These shelves are hung in the center of the shop and act as a focal point for the entire store.
03
Sampling Products Before Purchase
Cheese+Provisions provides a more interactive way for customers to learn about Denver's cheese-making community by allowing them to sample products before purchase.
Industry implications
What the Grocer Marketplace trend means for industry
Where the trend changes the playbookFor
Grocery Retail
Grocery retailers have an opportunity to create immersive, educational in-store experiences that build on the consumers' relationship with the product.
For
Interior Design
Interior design professionals have an opportunity to create rustic market designs that feature wooden shelves that are suspended by chains as a focal point for the entire store.
For
Local Vendors
Local vendors have an opportunity to showcase their products in an interactive way that allows customers to sample and learn about their hand-selected offerings before making a purchase.
Workshop question
Design your own retail concept, what does this look like? Consider aesthetic, tech, layout, staff etc.
Trend signals
Trend signals for Grocer Marketplace
Trend score 4.4 out of 10, from popularity 58%, activity 66%, freshness 8%.
Popularity58%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Grocer Marketplace trend
4 featured examples from Apr 28 to Dec 10, 2015CategoryArt & Design
Indoor Rustic Markets
The Nuttery Bar Offers Gourmet Treats From Hanging Wooden Trays
Retailers can use modern rustic market interiors and in-store snack mix stations to differentiate themselves from competitors and improve customer experience.
CategoryLifestyle
Fresh Market Grocers
This Gourmet Supermarket Design Takes Shoppers on a Culinary Journey
Opportunities for creating innovative in-store experiences to compete with online shopping.
CategoryWorld
Farm-to-Flight Airport Markets
The Napa Farms Market is a Local Food Vendor at SFO
Creating farm-to-flight markets and gourmet grocery stores in airports to provide fresh, locally-sourced products to travelers.
CategoryMarketing
Taste-Focused Cheese Shops
This Store Encourages Customers to Sample Products Before They Buy
Food retailers can create differentiated experiences by offering interactive sampling and a curated selection of artisanal cheeses.
