Homeware designers cater to nationalist pride among consumers
Implications - American pride has extended beyond the hearts and minds of consumers to kitchen tables, living room walls and doorsteps. The connection between home decor and nationalist sentiment reflects a strong bond between design and the beliefs of shoppers. Goods showcasing the country's look and feel are addressing these beliefs and evident demand for patriotism in the home.
Workshop Question - How can you better align your messaging to your consumers' values and priorities?