Trend cluster
Category

Scientific
Spice

Companies develop products that apply empirical designs to seasonings.

Measured Spice PackagingChemistry Spice ShakersHandcrafted Seasoning HoldersTest Tube Barbecue SpicesApothecary Chilli Bottles

Trend

What is the Scientific Spice trend?

Scientific Spice: Seasoning brands are capturing the precision of home cooking through scientific-style packaging. On a broader scale, the use of test tubes and beakers speaks to an expanding niche of culinary professionals delivering food products in alternative ways. This draws in customers looking for custom cooking experiences.

Trend themes

Themes within the Scientific Spice trend

Three behaviours holding the trend together
01

Scientific Seasoning Packaging

Companies are incorporating scientific-style packaging to deliver custom cooking experiences.

02

Handcrafted Seasoning Holders

One of a kind slabs of wood are handcrafted and can also be engraved with names, suiting culinary characters and individual takes on cooking.

03

Novelty Science Spice Shaker Designs

Novelty science spice shaker designs are allowing chefs and foodies to pretend that they are mad scientists in the kitchen.

Industry implications

What the Scientific Spice trend means for industry

Where the trend changes the playbook
For

Food Packaging Industry

Incorporating scientific-style packaging can help seasonings stand out in the market.

For

Handcrafted Home Decor Industry

Handcrafted seasoning holders open up new possibilities for the home decor industry.

For

Kitchenware Industry

The novelty science theme can easily be applied to kitchenware designs, opening up more innovative product offerings.

Workshop question

What lessons can you learn in branding and product positioning by looking outside your own industry?

Trend signals

Trend signals for Scientific Spice

Trend score 3.6 out of 10, from popularity 52%, activity 49%, freshness 8%.

Popularity52%
Activity49%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America