The Gorky Park popsicle packaging idea by designer Anastasia Genkina celebrates a treat that has become synonymous with fond childhood memories at Moscow's Gorky Park. Although this the Gorky Park ice creams make use of an age-old recipe, the wrapper designs on the outside have a fresh and modern look to them.
At a first glance, the patterning on each of the wrappers might seem to be just made of up random geometric shapes, but each colorful print actually takes inspiration from a different symbol from the park, as well as one of the six frozen treat flavors. The simplicity of this icy treat packaging has appeal to kids of all ages, big and small.
What Makes This Trend Stand Out
- Geometric Print Packaging
- There is an opportunity to create unique and modern packaging that utilizes bold geometric shapes and patterns.
- Nostalgic Design
- Targeting consumers' nostalgia can be a successful strategy for making a memorable product.
- Symbolic Design
- Incorporating meaning and symbols into packaging design can make a deeper connection with consumers.
Sectors Adopting This
- Food and Beverage
- Innovative packaging designs can differentiate products and attract consumers in a crowded market.
- Design
- Creating unique and creative packaging designs can add value to products.
- Tourism/recreation
- Paying tribute to iconic and beloved places through product design can create brand loyalty and foster positive associations.
