The Bulbash Champion Bottle Turns Its Logo into a Medal
Laura McQuarrie — May 12, 2014 — Lifestyle
References: armbrand & packagingoftheworld
The packaging for Bulbash Champion Vodka celebrates one of the top types of Belarusian vodka and cleverly transforms the golden Bulbash logo into a prized medal, which the bottle wears with pride on a blue ribbon around its neck.
The Bulbash bottle design was designed by ARMBRAND as an item that would be just as appealing to locals as well as tourists. The Bulbash brand has become a popular drink among sports enthusiasts, which makes this design seem even more winning. As well, the name of the vodka happens to sound like a Russian chant, which strengthens its message even more.
The bottles are marked as a "special vodka," but there's no real occasion or sporting event that the release of the new designs is made to coincide with, other than for celebrations every day.
The Bulbash bottle design was designed by ARMBRAND as an item that would be just as appealing to locals as well as tourists. The Bulbash brand has become a popular drink among sports enthusiasts, which makes this design seem even more winning. As well, the name of the vodka happens to sound like a Russian chant, which strengthens its message even more.
The bottles are marked as a "special vodka," but there's no real occasion or sporting event that the release of the new designs is made to coincide with, other than for celebrations every day.
Trend Themes
1. Celebratory Packaging - New packaging designs celebrate everyday occasions and create a sense of festivity.
2. Functional Branding - Branding elements also serve as functional design features, such as transforming into a wearable medal.
3. Sports & Alcohol - Trend of combining sports and alcohol to create a unique and targeted product offering.
Industry Implications
1. Alcoholic Beverages - Opportunity for alcoholic beverage brands to create celebratory packaging designs and functional branding elements.
2. Sports Merchandise - Opportunity for sports merchandise companies to collaborate with alcoholic beverage brands to create unique product offerings.
3. Tourism - Opportunity for tourism companies to market and showcase region-specific alcoholic beverages with celebratory packaging designs.
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