Brands encourage consumers to artistically depict national sentiment
Implications - Consumers are being encouraged to express their takes on American patriotism through individually tailored DIY designs. These themed Independence Day activities help foster artistic expression among those with deep ties to the holiday. This in turn spurs creative relationships that endure beyond blog pages or checkout counters.
Trend Themes
1. DIY Patriotism - Consumers are being encouraged to express their takes on American patriotism in their own unique way, which spurs creative relationships and fosters artistic expression.
2. Homemade 4th of July - The trend of homemade 4th of July-themed decorations and treats has emerged, encouraging people to flex their creative muscles and make unique patriotic displays.
3. Boozy Patriotic Treats - Booze-infused fruit bites and snacks are becoming increasingly popular as a festive, fruity, and adult way to celebrate July 4th.
Industry Implications
1. Craft Supply Retailers - Consumers are seeking unique items to execute their own patriotic designs, creating opportunities for craft supply retailers to market their products to a growing consumer base.
2. E-commerce Dessert Retailers - Companies can capitalize on the increased popularity of homemade 4th of July-themed desserts by marketing baking products and offering pre-made patriotic treats for consumers to purchase through e-commerce.
3. Liquor Companies - Marketing alcohol products specifically for 4th of July celebrations, like packaging or advertising red, white, and blue patriotic alcohol in liquor stores or on social media channels, could lead to increased sales on and around Independence Day.
6 Featured, 43 Examples:
131,643 Total Clicks
Date Range:
Jun 14 — Jul 15
Trending:
Warm
Consumer Insight Topics:
