Rather than taking the form of a traditional advent calendar, this year, Lush Cosmetics is selling a '12 Days of Christmas' countdown. This book-shaped boxed set includes 12 holiday-themed self-care products, including an assortment of bath bombs, bubble bars, shower gels, soaps and hand care creams.
While one option is to be treated to the use of one new product each day in the style of many other holiday advents, the items inside the 12 Days of Christmas kit can also be enjoyed well into the new year at no rush.
Alternative advent calendars like this one from Lush are now becoming a popular way for brands to reach out to consumers with a limited-edition or permanent product assortment that presents small samples as precious gifts.
Lush's '12 Days of Christmas' Countdown is a Self-Care Calendar
Laura McQuarrie — November 14, 2015 — Fashion