Rather than taking the form of a traditional advent calendar, this year, Lush Cosmetics is selling a '12 Days of Christmas' countdown. This book-shaped boxed set includes 12 holiday-themed self-care products, including an assortment of bath bombs, bubble bars, shower gels, soaps and hand care creams.
While one option is to be treated to the use of one new product each day in the style of many other holiday advents, the items inside the 12 Days of Christmas kit can also be enjoyed well into the new year at no rush.
Alternative advent calendars like this one from Lush are now becoming a popular way for brands to reach out to consumers with a limited-edition or permanent product assortment that presents small samples as precious gifts.
What's Driving This Trend
- Alternative Advent Calendars
- Brands can explore creating alternative advent calendars as a way to engage consumers and present limited-edition or permanent product assortments as precious gifts.
- Holiday Self-care Kits
- Self-care kits that include a variety of holiday-themed products can provide consumers with a convenient and enjoyable way to practice self-care during the holiday season and beyond.
- Extended Holiday Celebrations
- Offering products that can be enjoyed beyond the holiday season allows brands to tap into the trend of extended holiday celebrations and provide ongoing value to consumers.
Who This Affects Most
- Cosmetics
- Cosmetic brands can leverage the trend of holiday self-care kits to offer a range of holiday-themed products and engage consumers in their beauty routines during the festive season.
- Personal Care
- The personal care industry can explore the opportunity of alternative advent calendars to promote self-care and well-being by offering a variety of products that cater to different needs and preferences.
- Retail
- The retail industry can capitalize on the extended holiday celebrations trend by offering products and promotions that cater to ongoing holiday festivities beyond the traditional calendar period.
