Confectionery experts focus on recipes that minimize time and effort
Implications - A popular sub-section of confectionery recipes are replacing complex step-by-step recipes with bake-free sweets. These accessible desserts serve today's busy shopper who is often looking to cut down on time and effort without compromising on taste. This approach to cooking is also mindful of urban living that often requires minimalist recipes suited to small kitchen spaces.
Workshop Question - Draw out a map of your customer's daily schedule; what part of these day-to-day rituals does your product fit into, and how can you streamline product use in this context?