Consumers turn to hi-tech skincare solutions to protect against the sun
Implications - The current fixation on health and wellness is not limited to diet and exercise. The harmful effects of sun exposure on skin and overall health has become a top-of-mind concern for consumers, who have turned to hi-tech solutions to battle the UV rays. Simply applying sunscreen will no longer cut it as consumers become hyper-conscious of their safety, and turn to technology not only for its assurance, but also for peace of mind.
