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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,973 more

Invigorating Confection

Bitter and sweet flavors are combined for lighter consumption

Implications - Moving away from conventional seasonal flavors such as citrus, brands are choosing to infuse baked goods with tea flavors, such as earl gray and matcha, to achieve a similarly invigorating taste. Ultimately, tea infusion not only offers a remixed take on seasonal refreshment; it also plays to consumers' desire for constant reinvention.
Workshop Question - What adjacent trends can you tap into to continuously reinvent your current offering?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
105,004 Total Clicks
Date Range:
Mar 15 — Mar 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Matcha Tiramisu Recipes
Matcha Tiramisu Recipes
This Green Tea-Infused Dessert is a Matcha Take on a Coffee Classic
If you are planning on celebrating Valentine’s Day at home this year (whether you are coupled up or not), this recipe for matcha tiramisu is a delicious way to celebrate. Ideal for treating... MORE
Matcha Chocolate Strawberries
Matcha Chocolate Strawberries
These Packaged Snacks by Muji Reinvent a Classic Romantic Treat
Japenese lifestyle brand Muji is best known for its minimalist clothing, home organization tools and decor, and has recently set its sights on kitchen essentials—its bagged white chocolate and... MORE
Matcha Dessert Menus
Matcha Dessert Menus
Denny's Japan is Serving Dishes Made from Kyoto's Uji Matcha Green Tea
Denny’s Japan recently added a taste of Kyoto to its menu in the form of delicious matcha desserts. Although Denny’s is an American restaurant, the chain has gone to great lengths to... MORE
Chai Latte Tiramisus
Chai Latte Tiramisus
This Tea-Flavored Tiramisu Recipe is a Delicious Holiday-Appropriate Dessert
This tiramisu recipe sets itself apart by having a chai tea flavor. Created by Sneh from the food blog Cook Republic, the homemade Chai Latte Tiramisu (or ‘tea-ramisu’) is lighter as it... MORE
Tea Sweet Buns
Tea Sweet Buns
This Recipe for Matcha Melon Bread is a Yummy Green Tea-Integrating Dessert
This melon bread is a green twist on the classic Japanese sweet bun. The Matcha Melon Bread is essentially melonpan, but incorporates a variety of antioxidant-packed and energy-boosting green tea.... MORE
Tea-Infused Toppings
Tea-Infused Toppings
Masala Chai Tea Mixed In With Coconut Whipped Cream Goes Great On Fruit
For people who would argue fruit isn’t a dessert, this coconut whipped cream topping could just change your mind. From food blogger Beth from Tasty Yummies, the masala chai-infused recipe goes... MORE
Matcha Chocolate Truffles
Matcha Chocolate Truffles
Chef Jen Yee Rolls Chocolate Truffles in Green Tea Powder
Created by pastry chef Jen Yee, Matcha Chocolate Truffles take the traditional chocolate truffle and adorn it with green tea powder. With a day bakery and restaurant in New York City, Jen Yee is... MORE

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