Category
Lifestyle
Assisted Choices
Trend cluster
Category
Invigorating
Confection
Bitter and sweet flavors are combined for lighter consumption.
3.1
Trend score
Trend
What is the Invigorating Confection trend?
Invigorating Confection: Moving away from conventional seasonal flavors such as citrus, brands are choosing to infuse baked goods with tea flavors, such as earl gray and matcha, to achieve a similarly invigorating taste. Ultimately, tea infusion not only offers a remixed take on seasonal refreshment; it also plays to consumers' desire for constant reinvention.
Trend themes
Themes within the Invigorating Confection trend
Three behaviours holding the trend together01
Tea infusion
Baked goods and chocolate truffles are infused with tea for a remixed seasonal refreshment.
02
Flavored toppings
Conventional toppings receive a twist with tea and spice infusion for fruit roast.
03
Matcha Dessert Menus
Global chains tailor their menu to regional markets using local ingredients.
Industry implications
What the Invigorating Confection trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Companies should explore new flavor combinations and infusions to attract customers who crave novelty and experimentation.
For
Hospitality
Hotels and restaurants can incorporate unique tea-infused dishes to their dessert menus to provide customers with a distinctive dining experience.
For
Retail and Packaging
Companies should explore opportunities to offer healthier versions of conventional snacks and desserts through new packaging and branding strategies.
Workshop question
What adjacent trends can you tap into to continuously reinvent your current offering?
Trend signals
Trend signals for Invigorating Confection
Trend score 3.1 out of 10, from popularity 41%, activity 45%, freshness 8%.
Popularity41%
Activity45%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Invigorating Confection trend
7 featured examples from Mar 24, 2015 to Mar 2, 2017CategoryLifestyle
Matcha Tiramisu Recipes
This Green Tea-Infused Dessert is a Matcha Take on a Coffee Classic
Restaurants, cafes, and food brands can incorporate matcha-infused desserts into their menu to attract customers seeking new flavors.
CategoryLifestyle
Matcha Chocolate Strawberries
These Packaged Snacks by Muji Reinvent a Classic Romantic Treat
The food and beverage industry can explore incorporating superfoods into their snack products to cater to health-conscious consumers.
CategoryWorld
Matcha Dessert Menus
Denny's Japan is Serving Dishes Made from Kyoto's Uji Matcha Green Tea
Restaurants can capitalize on the trend by creating innovative menus that incorporate regional ingredients.
CategoryLifestyle
Chai Latte Tiramisus
This Tea-Flavored Tiramisu Recipe is a Delicious Holiday-Appropriate Dessert
Opportunity for companies to innovate and offer new dessert options that incorporate chai tea, expand their product lines, and attract customers with unique flavors.
CategoryLifestyle
Tea Sweet Buns
This Recipe for Matcha Melon Bread is a Yummy Green Tea-Integrating Dessert
Opportunity for bakeries to introduce unique green tea desserts to cater to health-conscious customers seeking innovative and flavorful treats.
CategoryLifestyle
Tea-Infused Toppings
Masala Chai Tea Mixed In With Coconut Whipped Cream Goes Great On Fruit
Opportunities for businesses to create and market coconut whipped cream and masala chai-infused products.
CategoryLifestyle
Matcha Chocolate Truffles
Chef Jen Yee Rolls Chocolate Truffles in Green Tea Powder
Pastry chefs can explore new flavour combinations by infusing matcha in traditional desserts.
