Flavor reversal pops up in dairy products for unexpected summer enjoyment
Implications - Sweet and savory flavors are often combined to satiate the experiential eater. To satisfy this growing desire for flavor reversal, as well as cater to the current health food wave, many food manufacturers are introducing wholesome ingredients, such as root vegetables, into milkshakes, ice cream and other dairy desserts. This shift not only indicates that flavor cross-over is here to stay, but that vegetables could replace fruit, even in terms of traditional summer treats.
Workshop Question - What do you identify as your brand's key value proposition for consumers? Does this differ from what your consumers identify? If so, how could you combine these?