Category
Lifestyle
Serial Snacking
Trend cluster
Category
Wholesome
Indulgence
Flavor reversal pops up in dairy products for unexpected summer enjoyment.
3.5
Trend score
Trend
What is the Wholesome Indulgence trend?
Wholesome Indulgence: Sweet and savory flavors are often combined to satiate the experiential eater. To satisfy this growing desire for flavor reversal, as well as cater to the current health food wave, many food manufacturers are introducing wholesome ingredients, such as root vegetables, into milkshakes, ice cream and other dairy desserts. This shift not only indicates that flavor cross-over is here to stay, but that vegetables could replace fruit, even in terms of traditional summer treats.
Trend themes
Themes within the Wholesome Indulgence trend
Three behaviours holding the trend together01
Flavor Reversal
The combination of sweet and savory flavors is becoming increasingly popular in dairy products, presenting an opportunity for manufacturers to experiment with unique combinations.
02
Superfood Infusion
Food manufacturers are introducing wholesome ingredients, such as root vegetables, into desserts, providing a healthier alternative for consumers.
03
Savory Desserts
The trend towards salty and savory flavors in desserts, including ice cream and shakes, is providing an opportunity for manufacturers to experiment with unique and unconventional flavor combinations.
Industry implications
What the Wholesome Indulgence trend means for industry
Where the trend changes the playbookFor
Food Manufacturing
Food manufacturers can capitalize on the growing demand for unique and experimental flavors in dairy products and desserts.
For
Health and Wellness
The trend towards integrating superfoods and wholesome ingredients into desserts presents an opportunity for businesses in the health and wellness industry.
For
Hospitality and Tourism
Savory and unique dessert flavors can attract adventurous foodie consumers to restaurants and hotels in the hospitality and tourism industry.
Workshop question
What do you identify as your brand's key value proposition for consumers? Does this differ from what your consumers identify? If so, how could you combine these?
Trend signals
Trend signals for Wholesome Indulgence
Trend score 3.5 out of 10, from popularity 55%, activity 43%, freshness 8%.
Popularity55%
Activity43%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Wholesome Indulgence trend
5 featured examples from Oct 30, 2014 to Jun 4, 2016CategoryLifestyle
Potato-Inspired Ice Cream
This Ottotto Ice Cream Dessert Boasts a Salty Potato Flavor
Exploring opportunities to collaborate with other companies and experiment with unconventional ingredients to create new and exciting foods, like potato-inspired ice cream.
CategoryLifestyle
Rice-Flavored Ice Creams
Aso Natural's Unique Ice Cream Flavor Takes After Brown Rice
In a market continually driven by consumer tastes change, the expansion of offbeat flavors and natural ingredient offer ample opportunities for food and beverage companies to come…
CategoryLifestyle
Nutty Superfood Shakes
The Minimalist Baker's Smoothie Mixes Chocolate, Peanut Butter and Banana
The food and beverage industry can capitalize on the growing trend of superfood shakes, offering unique and nutritious blends to health-conscious consumers.
CategoryLifestyle
Gin Cocktail Desserts
Sipsmith and Jude's Collaborate on a Gin and Tonic Ice Cream
Opportunity for food and beverage companies to explore new collaborations and create innovative alcohol-infused dessert offerings.
CategoryLifestyle
Pizza Ice Cream Flavors
Coolhaus Has Created a Frozen Custard Flavored After Popular Fast Food
The ice cream industry can leverage savory flavors to attract customers seeking unique taste experiences.
