Category
Lifestyle
Serial Snacking
Trend cluster
Category
Caffeinated
Confection
Desserts take on strong flavors with the addition of coffee ingredients.
3.8
Trend score
Trend
What is the Caffeinated Confection trend?
Caffeinated Confection: Coffee is no longer reserved for the beverage industry. Instead, food brands and culinary experts are infusing caffeinated ingredients into common desserts. This reflects the strong power of contemporary coffee culture and its overall impact on the food sector that is now satisfying consumer cravings for creative java products.
Trend themes
Themes within the Caffeinated Confection trend
Three behaviours holding the trend together01
Coffee-infused Desserts
As coffee culture grows, brands and culinary experts are infusing caffeinated ingredients into common desserts.
02
Hybrid Desserts
Chefs and food brands are combining traditional desserts with coffee flavors and ingredients.
03
Cold Brew Desserts
Cold Brew coffee has become popular in desserts as a rich, refined flavor that pairs well with chocolate and ice cream.
Industry implications
What the Caffeinated Confection trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Brands and restaurants can add coffee flavors to their desserts to appeal to customers that love coffee culture.
For
Retail
Retailers can stock up on coffee-infused goodies like chocolates and spreads, and sell to consumers who like a rich, indulgent flavor.
For
Hospitality
Cafes, hotels and bakeries can offer cold brew-infused desserts that will complement customers' coffee drinking experience.
Workshop question
How could your brand get involved in the sophistication of nostalgic products?
Trend signals
Trend signals for Caffeinated Confection
Trend score 3.8 out of 10, from popularity 55%, activity 52%, freshness 8%.
Popularity55%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Caffeinated Confection trend
9 featured examples from Nov 14, 2014 to May 30, 2017CategoryLifestyle
Japanese Snack Cakes
Julep's Pocky Cake is Shaped to Resemble a Clock
Bakeries can capitalize on the trend for Pocky-infused cakes by creating unique and flavorful desserts that are appealing to younger generations.
CategoryLifestyle
Cold Brew Dessert Cones
The Dominique Ansel Kitchen is Now Serving Cold Brew Soft Serve
Specialty coffee shops can incorporate cold brew desserts on their menus to attract coffee enthusiasts and offer a unique and indulgent experience.
CategoryLifestyle
Coffee Cup Cakes
Heather Baird's Recipe for Flan in a Cup Makes a Perfect Single Serving
Single-serve desserts can provide an opportunity for businesses to offer more variety and customization to their customers.
CategoryLifestyle
Cold Brew-Infused Chocolates
These Wild Ophelia Snacks Bring Together Chocolate and Coffee
The snack food industry can capitalize on the demand for convenient coffee snacks by offering new and innovative products.
CategoryLifestyle
Gooey Gluten-Free Cakes
This Chocolatey Pumpkin Vegan Dessert is Perfect for Thanksgiving
Opportunity for food and beverage companies to develop a line of gluten-free or vegan desserts for consumers with dietary restrictions.
CategoryLifestyle
Chocolate Meat Pies
Tom Bridge and Paul Williams' Easter Pies Fuse Dinner with Dessert
The fusion of unexpected flavors and innovative combinations in dishes like chocolate meat pies can disrupt traditional culinary offerings, creating opportunities for food entrepr…
CategoryLifestyle
Caffeinated Frozen Yogurt Desserts
The Kemps Yo2 Cold Brewed Coffee Frozen Yogurt is Artisanal
Frozen yogurt brands can gain a competitive advantage by incorporating trendy flavors and packaging designs that appeal to Millennial consumers.
CategoryLifestyle
Caffeinated Hazelnut Spreads
Krispy Kreme's Caramel Macchiato Coffee Spread Includes Real Coffee
Food industry companies can look into creating innovative products such as caffeinated spreads to appeal to consumers' changing tastes.
CategoryLifestyle
Columbian Cacao Ice Creams
Jude’s Chocolate and Sea Salt Ice Cream is for Mature Palates
Opportunity for ice cream brands to cater to adult consumers by introducing flavors with refined flavor profiles and using artisanal ingredients.
