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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,231 more

Momentary Marketing

Brands capitalize on the ephemeral nature of emerging social media

Implications - Brands aware of the ephemeral direction that social media is moving towards have redirected marketing efforts to follow suit. By using transient social platforms like Snapchat, or devising temporary marketing schemes, brands are appealing to a desire amongst people to consume smaller forms of content in a way that is both easy and efficient.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
248,212 Total Clicks
Date Range:
Aug 14 — Nov 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

play_circle_filled Activist App Campaigns
Activist App Campaigns
Amnesty International's Report Without Fear Campaign Utilizes Snapchat
When it comes to activism, social media is a powerful tool for communication, however, sharing photos, videos or discussions can land you in a lot of hot water—but this is where Amnesty... MORE
play_circle_filled Temporary 12-Hour Stores
Temporary 12-Hour Stores
iZettle's Temporary Store Hosts Small Businesses for Just 12 Hours
iZettle’s 12 Hour Store takes the concept of a pop-up shop to the extremes. In order to support small businesses in Britain, iZettle created a flagship space to make sure that each of the six... MORE
Secretive Gaming Campaigns
Secretive Gaming Campaigns
This Call of Duty Video Game Advertising Stunt Covertly Uses Snapchat
Activision’s brilliant video game advertising scheme for the launch of Call of Duty: Black Ops 3 is proof that marketing doesn’t have to be overt—true fans will find the thrill in the... MORE
Viral News Services
Viral News Services
Snapchat and Vice Team Up in a New Business Experiment
Snapchat and Vice have partnered for the social media platform’s latest venture into branded content. A way of introducing editorial content to the photo messaging application, Snapchat... MORE
play_circle_filled Secretive Party Campaigns
Secretive Party Campaigns
Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party
Inspired by a time when word of mouth was the only way people knew to attend an upcoming party, Jägermeister set up the Undercover Games on Snapchat. This marketing stunt targeted a young, hip... MORE
Ephemeral Race Campaigns
Ephemeral Race Campaigns
Huawei's Snapchat Marketing Campaign is Staged Like a Race in Paris
Playing off of the fast and ephemeral nature of the social platform, Huawei created an engaging Snapchat marketing campaigns that appealed to quick-fingered individuals. In order to promote the... MORE
play_circle_filled Melting Icy Coupons
Melting Icy Coupons
McDonald's Limited Time Coupon Will Disappear in the Sun If Not Used Quickly
As a treat to the people on the beaches of Rio de Janeiro, McDonald’s set up a casino-style vending machine that dispensed limited time coupons that could be redeemed for a frozen refreshment.... MORE

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