With the 'Minions' spin-off film from 'Despicable Me' upcoming, Illumination Entertainment and Universal Pictures teamed up with Capri-Sun to launch a line of Minion-branded products like honey puff cereal and ice cream lollies.
The Minion-branded products will hit the market during the 2015 months of June and July to correspond with the movie's release dates. The line will even feature a new Minion-inspired BanApple flavor. The new flavor is Capri-Sun's tribute to the Minions themselves.
In addition, the line of beverages and treats will include collectible items like pouches to entice consumers with special souvenirs. There will also be a massive sweepstakes campaign for consumers to enter and win family vacations. This line of playful merchandise is sure to catch the attention of animation fans and Disney movie-lovers alike.