Another craft beer delivery service is popping up, this time in California by Ryan Hopkins and his brother. With the popularity of craft beer growing as well as delivery services in general like Starbucks and Postmates' coffee in Seattle and Domino's pizza in the Caribbean, it only makes sense that beer is becoming available by delivery as well.
The brothers started brewing in a garage and then moved to a warehouse, however, they didn't have a license to sell it from there. The perfect solution dawned on them to drive the beer straight to people's homes; that way, they didn't need a license plus it was a great marketing strategy.
Not surprisingly, the Riip craft beer delivery service became a hit. With a consistent market of beer-drinkers and the decreasing free time people have to go get it, many more breweries will likely follow suit. Reducing the markups government liquor control boards place on the brews as well, consumers will take kindly to this change.