Iconic burger chain Five Guys Burgers and Fries is testing customizable milkshakes at some of its locations. The customizable milkshake feature boasts 10 mix-in ingredients as options and includes a fun engagement incentive for customers through its social media channels.
The Five Guys team is encouraging individuals to share their shake across social media channels for a chance to win a free t-shirt.
Some of the delicious ingredients on offer from Five Guys to add into your milkshake are salted caramel, cherries, Oreo cookies, peanut butter, coffee and perhaps most notably, bacon. The inclusion of bacon is a great idea given its a presence as a novelty ingredient in countless products that range from cupcakes to condoms.
Why This Trend Is Growing
- Customizable Milkshakes
- Disruptive Innovation Opportunity: Introduce customizable milkshake options in other fast food chains to enhance customer engagement and satisfaction.
- Social Media Incentives
- Disruptive Innovation Opportunity: Utilize social media incentives like contests and giveaways to increase brand visibility and generate user-generated content.
- Bacon as a Novelty Ingredient
- Disruptive Innovation Opportunity: Explore the incorporation of bacon as a unique and unexpected ingredient in various food and non-food products to attract novelty-seeking consumers.
Industries Being Reshaped
- Fast Food Chains
- Disruptive Innovation Opportunity: Fast food chains can test and implement customizable milkshake options to attract and retain customers with personalized offerings.
- Social Media Marketing
- Disruptive Innovation Opportunity: Companies can leverage social media platforms and incentives to create a buzz around their products and increase customer engagement.
- Food Product Development
- Disruptive Innovation Opportunity: Food product developers can explore the integration of unconventional ingredients like bacon to create unique and intriguing products that cater to adventurous consumers.
