In an age where our personal brand, how we look and portray ourselves to the public is so important, innovations like the gym shamer app have an interested audience. More than often, going to the gym can seem like a chore, especially in the winters where one is more inclined towards snuggling by the fireplace in warm, fuzzy socks drinking marshmallows drenched in hot chocolate.
Thankfully, we now have the ‘Gym Shamer’ app to motivate us in staying healthy and looking good. The app requires you to connect to Foursquare, Twitter and Facebook, you then set a gym goal that you wish to achieve the following week. The app will then track your check-ins when you go to a gym. However, should you fail to meet your weekly goal, it will automatically post shameful, guilt-ridden messages to Twitter and Facebook.
Why This Trend Is Growing
- Personal Accountability Apps
- Creating more apps that emphasize personal accountability can help individuals stay on track of their goals.
- Social Media Integration in Fitness Apps
- Developing apps that integrate with social media can help individuals have an added layer of accountability and motivation.
- Public Shaming for Fitness Motivation
- Creating apps that use public shaming can motivate individuals to stick to their fitness goals.
Industries Being Reshaped
- Fitness
- This industry could benefit from developing apps that use social media integration and personal accountability to motivate users.
- Technology
- The technology industry can develop more innovative apps that incorporate social media and motivational tactics to promote staying healthy.
- Marketing
- Marketing industries can use the idea of personal accountability and public shaming to create effective advertising campaigns and products.
