Lady Gaga Starbucks Scavenger Hunt Will Lead Fans Through a Game of Clues
Leslie Chen — May 21, 2011 — Marketing
References: ohnotheydidnt.livejournal & mashable
Teaming up with the powerful pop star Lady Gaga, Starbucks is introducing the Lady Gaga Starbucks Scavenger Hunt. Lasting for two weeks, the hunt is sure to put fans in a frenzy.
Consisting of seven rounds, the Lady Gaga Scavenger Hunt will begin with in-store codes that fans can scan, which will then take them to clues. These clues will lead them to blogs, and to various other tests of math, logic and reading. The first to solve the clues will be prized with Starbucks and Lady Gaga merchandise.
May 23rd is also Gaga’s album release date for Born This Way; she will take over Starbucks' Digital Network for that day with her album being sold and songs played throughout stores.
Consisting of seven rounds, the Lady Gaga Scavenger Hunt will begin with in-store codes that fans can scan, which will then take them to clues. These clues will lead them to blogs, and to various other tests of math, logic and reading. The first to solve the clues will be prized with Starbucks and Lady Gaga merchandise.
May 23rd is also Gaga’s album release date for Born This Way; she will take over Starbucks' Digital Network for that day with her album being sold and songs played throughout stores.
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