Lady Gaga Starbucks Scavenger Hunt Will Lead Fans Through a Game of Clues
Leslie Chen — May 21, 2011 — Marketing
References: ohnotheydidnt.livejournal & mashable
Teaming up with the powerful pop star Lady Gaga, Starbucks is introducing the Lady Gaga Starbucks Scavenger Hunt. Lasting for two weeks, the hunt is sure to put fans in a frenzy.
Consisting of seven rounds, the Lady Gaga Scavenger Hunt will begin with in-store codes that fans can scan, which will then take them to clues. These clues will lead them to blogs, and to various other tests of math, logic and reading. The first to solve the clues will be prized with Starbucks and Lady Gaga merchandise.
May 23rd is also Gaga’s album release date for Born This Way; she will take over Starbucks' Digital Network for that day with her album being sold and songs played throughout stores.
Consisting of seven rounds, the Lady Gaga Scavenger Hunt will begin with in-store codes that fans can scan, which will then take them to clues. These clues will lead them to blogs, and to various other tests of math, logic and reading. The first to solve the clues will be prized with Starbucks and Lady Gaga merchandise.
May 23rd is also Gaga’s album release date for Born This Way; she will take over Starbucks' Digital Network for that day with her album being sold and songs played throughout stores.
Trend Themes
1. Scavenger Hunt Marketing - Brands can collaborate with popular artists to create scavenger hunts that drive fan engagement and excitement.
2. Online-to-offline (O2O) Experiences - Connecting online and offline experiences through a scavenger hunt creates a unique and memorable experience for fans.
3. Gamified Loyalty Programs - Brands can gamify their loyalty programs by incorporating scavenger hunts and other game-like features that encourage customer engagement.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can create scavenger hunts that drive foot traffic to their locations and increase brand awareness.
2. Music and Entertainment - The music and entertainment industry can leverage scavenger hunts to promote new album releases and increase fan engagement.
3. Retail - Retailers can incorporate scavenger hunts into their marketing strategies to enhance brand loyalty and drive sales both online and in-store.
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