The HiddenWorld collection is comprised of stunning textile designs inspired by Icelandic architecture. In particular, the HiddenWorld collection draws from the stoic work of Guðjón Samúelsson, an imposing designer that stood as Iceland's state architect from 1920 to 1950. Taking cues from his precise style, HiddenWorld boasts patterned designs mainly in soft gray colors that references his predominant use of concrete.
Designed by graphic designer María Rut Dýrfjörð, the HiddenWorld collection currently focuses on bed linens. Yet digitally printed fabric from the Hiddenworld collection is available for purchase by the yard, allowing it to be part of anyone's do it yourself project. The patterns would make great accents in just about any home, especially modern ones.
Key Themes Behind This Trend
- Icelandic-inspired Textile Design
- Opportunity to create more collections inspired by other Icelandic architecture and design.
- Digitally Printed Fabrics
- Opportunity for companies to invest in digital printing technology and offer custom fabric printing services.
- DIY Home Decor Projects
- Opportunity for brands to offer more DIY decor products that utilize unique and stylish textiles like those found in the HiddenWorld collection.
Where This Applies
- Textile Manufacturing
- Potential for creating lines of luxury bed linens and home decor products inspired by Icelandic architecture and design.
- Interior Design
- Opportunity to incorporate unique textiles like those found in the HiddenWorld collection into modern home decor designs.
- Graphic Design
- Opportunity for graphic designers to create collections of print designs that can be translated onto textiles for use in home decor products.
