The HiddenWorld collection is comprised of stunning textile designs inspired by Icelandic architecture. In particular, the HiddenWorld collection draws from the stoic work of Guðjón Samúelsson, an imposing designer that stood as Iceland's state architect from 1920 to 1950. Taking cues from his precise style, HiddenWorld boasts patterned designs mainly in soft gray colors that references his predominant use of concrete.
Designed by graphic designer María Rut Dýrfjörð, the HiddenWorld collection currently focuses on bed linens. Yet digitally printed fabric from the Hiddenworld collection is available for purchase by the yard, allowing it to be part of anyone's do it yourself project. The patterns would make great accents in just about any home, especially modern ones.