The Coaltion to Stop the Use of Child Soldiers Encourages Us to Get Proactive
Marissa Liu — September 22, 2009 — Pop Culture
References: child-soldiers.org & adsoftheworld
Advertising Agency, Miami Ad School produced three ads for the Coalition to Stop the Use of Child Soldiers. The ads target three countries: America, Germany and England and feature depictions of gun-wielding child soldiers beside nation-specific captions that emphasize the absurdity of child-protection measures in each country when juxtaposed against wartime imagery.
The public interest ads also feature the words, “tune in world” as a reminder of events and actions that take place outside our boarders and greatly impact children’s lives.
The public interest ads also feature the words, “tune in world” as a reminder of events and actions that take place outside our boarders and greatly impact children’s lives.
Trend Themes
1. Proactive Child Protection - This trend highlights the need for proactive measures in protecting children from involvement in armed conflicts.
2. Ethical Advertising - This trend showcases the rising demand for advertising that raises awareness about social issues and advocates for positive change.
3. Global Impact - This trend emphasizes the interconnectedness of the world and the need to address global issues that affect children's lives.
Industry Implications
1. Advertising - The advertising industry can seize the opportunity to create impactful campaigns that raise awareness about child soldiers and promote child protection.
2. Child Protection - The field of child protection can explore innovative strategies to prevent the recruitment and use of child soldiers in armed conflicts.
3. Non-profit/ngo - Non-profit organizations and NGOs can leverage this issue to advocate for effective policies and interventions to eliminate the use of child soldiers worldwide.
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