This 'Keep It Real' Campaign Commercial Encourages Dialogue
Michael Hemsworth — June 16, 2020 — Naughty
References: keepitrealonline.govt.nz & geekologie
This 'Keep It Real' campaign commercial entitled 'Pornography' has been created by the New Zealand government in a bid to help incite dialogue between children and parents on the topic of adult videos.
The commercial features a pair of adult film stars visiting the home of a younger viewer and speaking to the boy's mother about his viewing habits. This then shifts into the stars explaining how they want to speak with the boy directly to let them know that real life relationships and sex are far different from what he watches online. This helps to shine a light on the large number of children who are learning about these topics from adult videos.
The 'Keep It Real' campaign commercial takes a humorous approach to sex education, and could help to start important conversations between children and their parents/guardians alike.
The commercial features a pair of adult film stars visiting the home of a younger viewer and speaking to the boy's mother about his viewing habits. This then shifts into the stars explaining how they want to speak with the boy directly to let them know that real life relationships and sex are far different from what he watches online. This helps to shine a light on the large number of children who are learning about these topics from adult videos.
The 'Keep It Real' campaign commercial takes a humorous approach to sex education, and could help to start important conversations between children and their parents/guardians alike.
Trend Themes
1. Humorous Health Campaigns - Health campaigns that utilize humor to start important conversations about challenging topics.
2. Interactive Psa's - Public service announcements that utilize interactive and engaging elements to incite conversations about important topics.
3. Trauma-informed Education - Approaches to education that take into account the potential trauma that students may have experienced and address difficult topics with sensitivity and care.
Industry Implications
1. Healthcare - Healthcare organizations implementing creative campaigns to encourage conversations about challenging health topics.
2. Media and Advertising - Media and advertising agencies developing engaging PSAs that effectively communicate important messages.
3. Education - Educational institutions incorporating trauma-informed approaches that support students in discussing challenging topics.
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