The Blurb Find Your Book Campaign Features Memories You Want to Remember
Leslie Chen — May 30, 2011 — Marketing
References: blog.blurb & adsoftheworld
Getting lost in the words is what reading a book is all about, and the Blurb Find Your Book campaign captures just that. With images of things you would want to remember most, the ads in the campaign grab your attention with its familiarity.
Featured in the Blurb Find Your Book campaign is a photograph of a family having dinner together as they try to control their laughter. The image of a book overlaps on top of one of their smiles. As a company that offers services of making your own book, the ads captures exactly what they are selling: personalized memories and images.
Take a look at the Blurb Find Your Book campaign and you may just find yourself reminiscing on memories like those in the images.
Featured in the Blurb Find Your Book campaign is a photograph of a family having dinner together as they try to control their laughter. The image of a book overlaps on top of one of their smiles. As a company that offers services of making your own book, the ads captures exactly what they are selling: personalized memories and images.
Take a look at the Blurb Find Your Book campaign and you may just find yourself reminiscing on memories like those in the images.
Trend Themes
1. Personalized Memories - The trend of creating personalized memories in advertising campaigns through the use of relatable and emotional images or situations can create opportunities for disruptive innovation in the photo book and personalized gift industries.
2. Nostalgia Marketing - The trend of using nostalgia to connect with consumers and evoke emotions can create opportunities for disruptive innovation in the advertising and media industries.
3. Emotional Advertising - The trend of using emotions to connect with consumers and create a memorable impression can create opportunities for disruptive innovation in the advertising and marketing industries.
Industry Implications
1. Personalized Photo Books - The personalized photo book industry can capitalize on the trend of using emotional and relatable images to create advertising campaigns that connect with consumers in a more personal way.
2. Advertising and Marketing - The advertising and marketing industries can innovate by exploring the potential of emotional and nostalgic advertising campaigns, which can create a deeper connection with consumers.
3. Personalized Gifts - The personalized gift industry can take advantage of the trend of using personalized memories and emotions in advertising campaigns, which can make their products more appealing and unique to consumers.
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