This Short Video About Trend Hunter Conveys the Company Essence
Kyle Towers — April 5, 2013 — Marketing
References: youtube
This powerful two-minute teaser about Trend Hunter narrated by Jeremy Gutsche effectively uncovers the everyday life and mission of the world's largest collection of cutting edge ideas. Stimulating imagery of eclectic and intriguing trends and ideas, coupled with candid captures of day-to-day work life help further portray this company in a captivating fashion.
The video begins by breaking through the notion that cool is popular, when in fact cool is defined by what the Trend Hunter team strives to sift through and find every day: something unique, cutting edge and viral. As Jeremy explains, Trend Hunter helps brands reinvent themselves before they become stagnant and left behind. The intense conclusion to the trailer about Trend Hunter is resolved by encouraging viewers to join its mission to find cool before it's popular.
The video begins by breaking through the notion that cool is popular, when in fact cool is defined by what the Trend Hunter team strives to sift through and find every day: something unique, cutting edge and viral. As Jeremy explains, Trend Hunter helps brands reinvent themselves before they become stagnant and left behind. The intense conclusion to the trailer about Trend Hunter is resolved by encouraging viewers to join its mission to find cool before it's popular.
Trend Themes
1. Mission-focused Marketing - Brands can disrupt the industry by creating compelling videos that showcase their mission and values, appealing to consumers who align with their purpose.
2. Authentic Brand Narratives - Businesses can seize disruptive innovation opportunities by utilizing short videos to tell authentic and captivating stories about their company, products, and services.
3. Viral Teasers - Creating short, stimulating teaser videos can generate curiosity and excitement around brands, enabling them to stand out in crowded markets and drive engagement.
Industry Implications
1. Marketing and Advertising - This industry can capitalize on the trend of mission statement sizzle reels by helping brands create impactful videos that inspire customers and increase brand loyalty.
2. Media and Entertainment - Companies in this industry can disrupt the market by producing compelling and viral teaser videos that generate buzz and anticipation for upcoming releases.
3. Technology and Digital Platforms - Innovative platforms and technology providers can offer tools and services that help businesses create and distribute authentic brand narrative videos to connect with their target audience.
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