Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sonic
Beverage
Musical frequencies are being used to elevate alcoholic beverages.
4.2
Trend score
Trend
What is the Sonic Beverage trend?
Sonic Beverage: Fusing science and experiential production with the alcohol industry, brands are beginning to infuse music into their wine and beer-making processes in order to enhance their products. It is believed that the frequencies in music help to grow the plants involved in beer and wine production, and offer a richer flavor than those that are grown without the help of music. This distinct production process offers brands a unique selling point that caters to aficionados and novices alike – the former for its promise of quality, and the latter for its appeal to novelty-minded consumers.
Trend themes
Themes within the Sonic Beverage trend
Three behaviours holding the trend together01
Music-Infused Beverages
The use of music in the alcohol making process to create unique selling points.
02
Multi-Sensory Tastings
Engaging multiple senses to enhance the beverage consumption experience.
03
Collaborative & Enhanced Beers
Collaborating with musical artists and utilizing innovative techniques to create unique beverages.
Industry implications
What the Sonic Beverage trend means for industry
Where the trend changes the playbookFor
Alcohol Industry
Using music and multi-sensory experiences to differentiate products and attract customers.
For
Music Industry
Partnering with established and emerging musical artists to create lucrative and mutually beneficial partnerships.
For
Hospitality Industry
Providing immersive and unique experiences through multi-sensory and collaborative offerings.
Workshop question
How can your brand alter its production process in a way that offers a distinct selling point to its consumers?
Trend signals
Trend signals for Sonic Beverage
Trend score 4.2 out of 10, from popularity 66%, activity 53%, freshness 8%.
Popularity66%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sonic Beverage trend
7 featured examples from May 24, 2017 to Mar 15, 2018CategoryTech
Song-Sharing Beer Bottles
The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music
Opportunity for breweries to differentiate their products and increase consumer engagement with interactive beer bottle experiences.
CategoryLifestyle
Music-Infused Beers
B&O Play is Using Curated Soundtracks and Speakers to Ferment Beer
Craft breweries can leverage the power of music to create unique and memorable beer experiences for consumers.
CategoryLifestyle
Vinyl-Inspired Pink Beers
The Flaming Lips Teamed Up with Dogfish Head to Create a Pink Beer
Craft breweries can take inspiration from this collaboration between Dogfish Head and The Flaming Lips to create unique and memorable collaborations with bands and artists to offe…
CategoryMarketing
Multi-Sensory Cocktail Tastings
The Berkeley's 'Out of the Blue' Features Scent, Sound and Visuals
Incorporating multi-sensory elements into hotel experiences, such as cocktail tastings, to differentiate and attract discerning customers.
CategoryMarketing
Sound-Infused Sports Beers
Carlsberg's Red Hops Project Exposed Hop Plants to Liverpool FC Games
Creating unique food and beverage items with sound experience.
CategoryLifestyle
Sonically Enhanced Wines
Mozart Vineyard Inserts Music into the Wine-Making Process
The application of music during the wine-making process presents an opportunity for differentiation and premium positioning.
CategoryLifestyle
Collaborative Symphonic Beers
The Cincinnati Symphony Orchestra Created the 'Plum Beethoven' Beer
The rise of collaborative beer products presents opportunities for breweries to expand their market reach and tap into new consumer segments.
