Sonic Beverage

Musical frequencies are being used to elevate alcoholic beverages

Implications - Fusing science and experiential production with the alcohol industry, brands are beginning to infuse music into their wine and beer-making processes in order to enhance their products. It is believed that the frequencies in music help to grow the plants involved in beer and wine production, and offer a richer flavor than those that are grown without the help of music. This distinct production process offers brands a unique selling point that caters to aficionados and novices alike – the former for its promise of quality, and the latter for its appeal to novelty-minded consumers.
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34,191 Total Clicks
Jun 16 - Oct 17
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Featured Examples
Musically Enhanced Wines - A Georgian Wine Brand Uses Music in Its Wine-Making Process
SCORE 6.4
Warm 3,738 Clicks Pub: Jun 7, 16
Musically Enhanced Wines
A Georgian Wine Brand Uses Music in Its Wine-Making Process
Wine-making is a traditional practice in Georgia and wine brand GSW decided to add a modern twist to this age-old process. This twist involves making wine that is enhanced by music in every step... [More]
Music-Infused Beers - B&O Play is Using Curated Soundtracks and Speakers to Ferment Beer
SCORE 6.8
Warm 1,101 Clicks Pub: May 24, 17
Music-Infused Beers
B&O Play is Using Curated Soundtracks and Speakers to Ferment Beer
Danish audio company B&O Play is making music-infused beer to explore whether or not music can impact the taste of a brew. B&O Play collaborated with Danish musician Le Gammeltoft to create... [More]
Sound-Infused Sports Beers - Carlsberg's Red Hops Project Exposed Hop Plants to Liverpool FC Games
SCORE 5.4
This Year and Warm 258 Clicks Pub: Oct 4, 17
Sound-Infused Sports Beers
Carlsberg's Red Hops Project Exposed Hop Plants to Liverpool FC Games
In celebration of 25 years of partnering with the Liverpool FC, Carlsberg launched a unique project called ‘Red Hops.’ As studies have shown that plants are affected by sound,... [More]
Sonically Enhanced Wines - Mozart Vineyard Inserts Music into the Wine-Making Process
SCORE 3.6
This Year and Mild 182 Clicks Pub: Oct 4, 17
Sonically Enhanced Wines
Mozart Vineyard Inserts Music into the Wine-Making Process
Mozart Vineyard is based in Tuscany, Italy, and uses a unique music-focused technique in order to enhance its wine production process. The vineyard is owned by Giancarlo Cignozzi, who decided to... [More]
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