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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,460 more

Sonic Beverage

Musical frequencies are being used to elevate alcoholic beverages

Implications - Fusing science and experiential production with the alcohol industry, brands are beginning to infuse music into their wine and beer-making processes in order to enhance their products. It is believed that the frequencies in music help to grow the plants involved in beer and wine production, and offer a richer flavor than those that are grown without the help of music. This distinct production process offers brands a unique selling point that caters to aficionados and novices alike – the former for its promise of quality, and the latter for its appeal to novelty-minded consumers.
Workshop Question - How can your brand alter its production process in a way that offers a distinct selling point to its consumers?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
74,821 Total Clicks
Date Range:
May 17 — Mar 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Song-Sharing Beer Bottles
Song-Sharing Beer Bottles
The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music
Those who love both music and beer will take delight in interacting with the new, limited-edition alcohol-free Miller beer bottles. For the summer, Miller Alcohol Free bottles with NFC chips are... MORE
Music-Infused Beers
Music-Infused Beers
B&O Play is Using Curated Soundtracks and Speakers to Ferment Beer
Danish audio company B&O Play is making music-infused beer to explore whether or not music can impact the taste of a brew. B&O Play collaborated with Danish musician Le Gammeltoft to create... MORE
Vinyl-Inspired Pink Beers
Vinyl-Inspired Pink Beers
The Flaming Lips Teamed Up with Dogfish Head to Create a Pink Beer
Northing pairs better with rock music than beer, which is why The Flaming Lips have teamed up with Dogfish Head Craft Brewery for a “first-of-its-kind beer and vinyl collaboration.” Not... MORE
Multi-Sensory Cocktail Tastings
Multi-Sensory Cocktail Tastings
The Berkeley's 'Out of the Blue' Features Scent, Sound and Visuals
‘Out of the Blue’ is a new and immersive cocktail tasting experience from London hotel The Berkeley that promises to engage one’s sense of taste, sight, hearing and smell. The all-... MORE
play_circle_filled Sound-Infused Sports Beers
Sound-Infused Sports Beers
Carlsberg's Red Hops Project Exposed Hop Plants to Liverpool FC Games
In celebration of 25 years of partnering with the Liverpool FC, Carlsberg launched a unique project called ‘Red Hops.’ As studies have shown that plants are affected by sound,... MORE
Sonically Enhanced Wines
Sonically Enhanced Wines
Mozart Vineyard Inserts Music into the Wine-Making Process
Mozart Vineyard is based in Tuscany, Italy, and uses a unique music-focused technique in order to enhance its wine production process. The vineyard is owned by Giancarlo Cignozzi, who decided to... MORE
Collaborative Symphonic Beers
Collaborative Symphonic Beers
The Cincinnati Symphony Orchestra Created the 'Plum Beethoven' Beer
The Cincinnati Symphony Orchestra recently collaborated with Urban Artifact on ‘Plum Beethoven,’ a tart new beer that pays tribute to the work of the legendary composer. The introduction... MORE

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