Category
Business
Assisted Conversion
Trend cluster
Category
Everyday
Adjacency
Iconic brands tap unexpected categories to increase lifestyle integration.
3.5
Trend score
Trend
What is the Everyday Adjacency trend?
Everyday Adjacency: Implications - Emphasizing the cult-level status of their branding, big name brands are lending their iconic imagery to daily routinized aspects of consumer lifestyles. Not only lending a playful twist to their own repertoire, branching out into these seemingly unrelated categories also serves to enhance the brand's daily interaction with the consumer beyond their normal contextual basis.
Trend themes
Themes within the Everyday Adjacency trend
Three behaviours holding the trend together01
Lifestyle Integration
Brands lending their iconic imagery to daily routine aspects of consumer lifestyles to enhance daily interactions with the consumer.
02
Branded Customization
Collaborative designs with easily recognizable brands infused with limited edition statements to create unique products for campaigns.
03
Crowdsourcing Campaigns
Collecting data and opinion based feedback from consumers for limited run products and marketing campaigns.
Industry implications
What the Everyday Adjacency trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
The crossover of seemingly unrelated brand concepts to boost marketing and advertising strategies.
For
Fashion and Lifestyle
The integration of branded products as fashionable accessories and high design concepts in the realm of everyday lifestyle.
For
Beverage Industry
The use of innovative brand marketing and targeted limited edition campaigns to tap into the beer and energy drink industry.
Workshop question
How many touch points do you have with your consumers throughout their day?
Trend signals
Trend signals for Everyday Adjacency
Trend score 3.5 out of 10, from popularity 55%, activity 41%, freshness 8%.
Popularity55%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Everyday Adjacency trend
5 featured examples from Feb 24, 2017 to Mar 26, 2019CategoryFashion
Branded Donut Sneakers
Dunkin' and Saucony Join Forces Once More for a Dessert-Inspired Design
Food and beverage companies can explore collaborations with fashion and apparel companies for unique branding opportunities and revenue streams.
CategoryLuxury
Haute Couture Boomerangs
The Chanel Boomerang is an Elegant Toy from the High-Fashion House
Luxury fashion brands have an opportunity to expand their offerings by venturing into the production of high-end outdoor toys like the Chanel Boomerang.
CategoryAutos
Energy Drink Car Chargers
The Red Bull Electric Car Charger Energizes EVs
Energy drink companies can explore collaborations and partnerships with EV charging technology firms to develop branded charging stations.
CategoryLifestyle
Cereal Brand Bicycles
Kellogg's and State Bicycle Co. Launched a Customizable, Colorful Bike
The collaboration between Kellogg's and State Bicycle Co.
CategoryMarketing
Exclusive Nutty Beer Launches
Planters Taps Consumers for the Campaign of Its Mr. IPA-Nut
The beverage industry can explore nut-infused drinks and other unique flavor combinations to create new products that appeal to consumers.
