Everyday Adjacency

Iconic brands tap unexpected categories to increase lifestyle integration

Implications - Implications - Emphasizing the cult-level status of their branding, big name brands are lending their iconic imagery to daily routinized aspects of consumer lifestyles. Not only lending a playful twist to their own repertoire, branching out into these seemingly unrelated categories also serves to enhance the brand's daily interaction with the consumer beyond their normal contextual basis.
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
52,172 Total Clicks
Feb 17 - Sep 17
Just New and Average
MarketingBusinessNew VenturesBranding
Featured Examples
Amp-Inspired Bluetooth Speakers - The Fender Monterey Looks Like a Classic Guitar Amp
SCORE 7.1
This Quarter and Warm 376 Clicks Pub: Jul 20, 17
Amp-Inspired Bluetooth Speakers
The Fender Monterey Looks Like a Classic Guitar Amp
Fender is a legendary brand in the world of rock and roll, and the company is making use of its amp’s iconic appearance for a new set of Bluetooth speakers called the Fender Monterey and... [More]
Haute Couture Boomerangs - The Chanel Boomerang is an Elegant Toy from the High-Fashion House
SCORE 6.6
This Year and Warm 371 Clicks Pub: May 17, 17
Haute Couture Boomerangs
The Chanel Boomerang is an Elegant Toy from the High-Fashion House
Chanel is a brand associated with fine clothing, fragrances and handbags, but the Chanel Boomerang aims to change up what else it’s also known for. Crafted from premium materials including... [More]
Energy Drink Car Chargers - The Red Bull Electric Car Charger Energizes EVs
SCORE 4.2
This Year and Average 403 Clicks Pub: Feb 24, 17
Energy Drink Car Chargers
The Red Bull Electric Car Charger Energizes EVs
Taking a nod from the energy the product provides to those who consume it, the conceptual Red Bull Electric Car Charger is a way to charge an electric vehicle using a branded aesthetic. The car... [More]
Cereal Brand Bicycles - Kellogg's and State Bicycle Co. Launched a Customizable, Colorful Bike
SCORE 5.1
This Month and Warm 67 Clicks Pub: Sep 9, 17
Cereal Brand Bicycles
Kellogg's and State Bicycle Co. Launched a Customizable, Colorful Bike
Kellogg’s Froot Loops recently teamed up with the State Bicycle Co. to launch a single-gear colorful bike that may be customized to suit “Whatever Froots Your Loops.” The fun... [More]
Quantcast