Iconic brands tap unexpected categories to increase lifestyle integration
Implications - Implications - Emphasizing the cult-level status of their branding, big name brands are lending their iconic imagery to daily routinized aspects of consumer lifestyles. Not only lending a playful twist to their own repertoire, branching out into these seemingly unrelated categories also serves to enhance the brand's daily interaction with the consumer beyond their normal contextual basis.
Workshop Question - How many touch points do you have with your consumers throughout their day?
Trend Themes
1. Lifestyle Integration - Brands lending their iconic imagery to daily routine aspects of consumer lifestyles to enhance daily interactions with the consumer.
2. Branded Customization - Collaborative designs with easily recognizable brands infused with limited edition statements to create unique products for campaigns.
3. Crowdsourcing Campaigns - Collecting data and opinion based feedback from consumers for limited run products and marketing campaigns.
Industry Implications
1. Marketing and Advertising - The crossover of seemingly unrelated brand concepts to boost marketing and advertising strategies.
2. Fashion and Lifestyle - The integration of branded products as fashionable accessories and high design concepts in the realm of everyday lifestyle.
3. Beverage Industry - The use of innovative brand marketing and targeted limited edition campaigns to tap into the beer and energy drink industry.
5 Featured, 45 Examples:
157,531 Total Clicks
Date Range:
Feb 17 — Mar 19
Trending:
Average
Consumer Insight Topics:
