Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Everyday Adjacency

Iconic brands tap unexpected categories to increase lifestyle integration

Implications - Implications - Emphasizing the cult-level status of their branding, big name brands are lending their iconic imagery to daily routinized aspects of consumer lifestyles. Not only lending a playful twist to their own repertoire, branching out into these seemingly unrelated categories also serves to enhance the brand's daily interaction with the consumer beyond their normal contextual basis.
Workshop Question - How many touch points do you have with your consumers throughout their day?
Trend Themes
1. Lifestyle Integration - Brands lending their iconic imagery to daily routine aspects of consumer lifestyles to enhance daily interactions with the consumer.
2. Branded Customization - Collaborative designs with easily recognizable brands infused with limited edition statements to create unique products for campaigns.
3. Crowdsourcing Campaigns - Collecting data and opinion based feedback from consumers for limited run products and marketing campaigns.
Industry Implications
1. Marketing and Advertising - The crossover of seemingly unrelated brand concepts to boost marketing and advertising strategies.
2. Fashion and Lifestyle - The integration of branded products as fashionable accessories and high design concepts in the realm of everyday lifestyle.
3. Beverage Industry - The use of innovative brand marketing and targeted limited edition campaigns to tap into the beer and energy drink industry.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
158,987 Total Clicks
Date Range:
Feb 17 — Mar 19
Trending:
Average
Consumer Insight Topics:

Related Examples

Crowdsourced Prank Campaigns
Crowdsourced Prank Campaigns
Burger King Taps the Expertise of College Students for April Fools'
Guacamole-Inspired Sneakers
Guacamole-Inspired Sneakers
Saucony's 'Saucamole' Sneaker Takes the Shadow 6000 as the Foundation
Food-Inspired Sneaker Colorways
Food-Inspired Sneaker Colorways
New Balance's M991 Presents a Attention-Captivating Aesthetic
Crowdsourced Bath Bomb Scents
Crowdsourced Bath Bomb Scents
Lush's Bath Bomb Release Offers 12 New Scents
Matcha-Inspired High-Top Sneakers
Matcha-Inspired High-Top Sneakers
The Air Jordan 1 Design by Chase Shiel is Relevant for the Times
Crowdsourced Couch Designs
Crowdsourced Couch Designs
Floyd has Created a Couch Based on the Needs of Its Fans
Fast Food-Themed Soccer Cleats
Fast Food-Themed Soccer Cleats
Theheymann Studios' Mcdonald's-Inspired Custom Cleats are a Tribute
Crowdsourced Inclusive Tights
Crowdsourced Inclusive Tights
Heist Studios Took on 'The Nude Project' to Collect Skin Tone Data
Colorful Ice Cream-Inspired Sneakers
Colorful Ice Cream-Inspired Sneakers
le coq sportif's Ice Cream Footwear Incredibly Whimsical
Crowdsourced Dress Designs
Crowdsourced Dress Designs
/Nyden is Using Instagram Stories to Refine Fashion Design Ideas
Sample-Identifying Music Apps
Sample-Identifying Music Apps
The WhoSampled App Lets Users Identify Remixes, Samples and Covers
Crowdsourced Scholar Discount Sites
Crowdsourced Scholar Discount Sites
'Studddent' Helps Students Find the Best Discounts Online
Swipe-Based Cryptocurrency Apps
Swipe-Based Cryptocurrency Apps
Coinswipe Brands Itself as 'Tinder for Scoring ICOs'
Crowdsourced Establishment Advice Apps
Crowdsourced Establishment Advice Apps
'Bigbee' Offers Firsthand Information on Bars and More
Unconventional Shoe Design Inspirations
Unconventional Shoe Design Inspirations
New Balance Offers a 'Caviar & Vodka' Three-Pack
Sustainable Burger-Themed Sneakers
Sustainable Burger-Themed Sneakers
Allbirds & Shake Shack Teamed Up to Create a New Pair of Kicks
Iconic Ice Tea-Themed Streetwear
Iconic Ice Tea-Themed Streetwear
AriZona Launches a Limited Edition Fashion Collection
Donut-Inspired Sneakers
Donut-Inspired Sneakers
Saucony & Dunkin' Donuts Collaborated on a Pair of Tasty Shoes
Marshmallow Cereal Milkshakes
Marshmallow Cereal Milkshakes
For a Limited Time, Burger King is Offering a Lucky Charms Shake
Cereal Brand Sunglasses
Cereal Brand Sunglasses
The Kellogg's 'Whatever Froots Your Loops' Campaign is Hip
Special Edition Sesquicentennial Cereals
Special Edition Sesquicentennial Cereals
The Kellogg's Birthday Cake Froot Loops Celebrate Canada
Oversized Premium Perfumes
Oversized Premium Perfumes
The Chanel No. 5 Parfum Grand Extrait Offers 7.6 Ounces of Fragrance
LEGO-Inspired Fashion Portraits
LEGO-Inspired Fashion Portraits
Edwin Antonio's 'Among the Future' Combines LEGO, Art and Fashion
Historic Luxury Pop-Up Locations
Historic Luxury Pop-Up Locations
This Chanel Pop-Up is Placed in an Ornate Heritage Site
Haute Couture Emoticons
Haute Couture Emoticons
The Chanel Emoji Set Brings the High-End Fashion Brand to iOS
Couture Cafe Popups
Couture Cafe Popups
Tokyo's Coco Cafe Combines Cosmetics with Artisanal Coffee and Sweets
Blue Zone-Inspired Facial Serums
Blue Zone-Inspired Facial Serums
Chanel's Blue Serum is Made With Olives and Green Coffee
play_circle_filledAdmiring Women
Admiring Women
Gesu Antonio Baez Shows Why Men Should Look Up to Women in His Talk on Role Models
Feminine Power Runway Shows
Feminine Power Runway Shows
The Chanel Spring Couture Collection Featured Strong Business Looks
Beauty Product Weaponry
Beauty Product Weaponry
Tom le French Combined Cosmetics, Heels and More with Dangerous Weapons
Food-Imitating Candles
Food-Imitating Candles
This Etsy Store Creates Stylish Home Items That Look Like Food
Polygonal Cereal Packaging
Polygonal Cereal Packaging
This Froot Loops Cereal Packaging Avoids Spilling the Breakfast Food
Colorful Cereal Cakes
Colorful Cereal Cakes
This DIY Fruit Loop Cake Lets You Enjoy Sugary Cereal for Dessert
Cereal Cookie Shooters
Cereal Cookie Shooters
These Chocolate Shot Glasses are Covered in Oreo Cookies and Froot Loops
Solar Car Chargers
Solar Car Chargers
The 'Smartflower POP-e' Creatively Provides Clean Energy for Electric Cars
Autonomous Car Chargers
Autonomous Car Chargers
Tesla's Electric Car Charging Station Automatically Locates Ports
play_circle_filledInstant Car Chargers
Instant Car Chargers
StoreDot's Efficient Power Solutions Get You Moving Quickly
Mobile Wi-Fi Sticks
Mobile Wi-Fi Sticks
MTS' Mblaze Ultra is Optimized for High Speed Data Services
Dual Device Car Chargers
Dual Device Car Chargers
Bracketron's Earth Elements Ti Smartphone Power Dock Boasts 2 USB Ports
Cereal-Encrusted Eggs
Cereal-Encrusted Eggs
Dude Foods Created Deep Fried Fruit Loops-Breaded Sous Vide Egg Yolks
Cereal Notebook Covers
Cereal Notebook Covers
These Fun Notebooks are Designed to Look Like Popular Cereal Boxes
Wireless Car Chargers
Wireless Car Chargers
BMW is Developing Wireless Inductive Charging Systems for Cars
Leafy Vehicle Juicers
Leafy Vehicle Juicers
Lotus EV Charger Works Double-Duty as a Streetlight
Eco Roadside Energizers
Eco Roadside Energizers
The WattStation Electric Car Charger is Super-Efficient for those Busy Day
Promotional E-Car Chargers
Promotional E-Car Chargers
GM to Give Free EV Charging Stations to First Volt Buyers