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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,383 more

AR Autos

Augmented reality impacts the automotive industry

Implications - A lower percentage of Millennials are purchasing cars than any other generation, which has those in the automotive world rethinking industry standards. Integration of AR technology into the sales process speaks to the desires of today's youth consumer. By making use of multisensory technology that is interactive, the auto industry demonstrates the agility needed to accommodate fast-emerging, and even faster transforming, consumer desires.
Workshop Question - Describe how Millennials feel about your brand in three words; what's a small tweak you could make to change those words to something more positive?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
81,808 Total Clicks
Date Range:
May 17 — Jun 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

AR-Powered Parking Apps
AR-Powered Parking Apps
The 'Park Rangr' App Helps Drivers Avoid Parking Tickets
‘Park Rangr’ is an AR-infused parking aid that takes some of the guesswork out of confusing street signage. Parking tickets are a common annoyance that can occur despite a driver’... MORE
Virtual Owner's Manuals
Virtual Owner's Manuals
The Hyundai Genesis Virtual Guide Has Moved Out of the Glovebox
Though cars are fundamentally the same as they’ve been for decades, the Hyundai Genesis Virtual Guide shows that the automobile industry is making huge leaps. The document effectively replaces... MORE
Car Recognition Apps
Car Recognition Apps
Blippar’s Vehicle Recognition App Uses AI to Identify Car Makes and Models
Using artificial intelligence and automotive recognition technology, ‘Blippar’ has designed a car recognition app that can process information quicker than most humans can comprehend.... MORE
AI Vehicle Monitoring
AI Vehicle Monitoring
Stratio's Predictive AI Anticipates Vehicle Breakdowns
The startup Stratio is using predictive AI to monitor when vehicle maintenance is needed. Transportation industries have to spend significant resources on vehicle maintenance, approximately $200... MORE
play_circle_filled Smartphone Test Drives
Smartphone Test Drives
Jaguar Land Rover Now Lets Consumers Test Drive Vehicles Using a Phone
A new augmented reality banner ad from Jaguar Land Rover is now making it possible for consumers to test drive vehicles from the brand on the spot, using only their smartphone. Using technology... MORE
play_circle_filled Reactionary AI Vehicles
Reactionary AI Vehicles
The Audi Aicon Communicates with Passengers and Features Headlight 'Eyes'
AI technology will continue to permeate the market more and more as we progress forward, so the Audi Aicon is a newly designed vehicle that identifies how it could be implemented into our vehicles.... MORE

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