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AR Autos

Augmented reality impacts the automotive industry

Implications - A lower percentage of Millennials are purchasing cars than any other generation, which has those in the automotive world rethinking industry standards. Integration of AR technology into the sales process speaks to the desires of today's youth consumer. By making use of multisensory technology that is interactive, the auto industry demonstrates the agility needed to accommodate fast-emerging, and even faster transforming, consumer desires.

Workshop Question - Describe how Millennials feel about your brand in three words; what's a small tweak you could make to change those words to something more positive?
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
55,248 Total Clicks
May 17 - Sep 17
Average
TechAutos
Featured Examples
AR-Powered Parking Apps - The 'Park Rangr' App Helps Drivers Avoid Parking Tickets
SCORE 7.2
Warm 1,627 Clicks Pub: Sep 18, 17
AR-Powered Parking Apps
The 'Park Rangr' App Helps Drivers Avoid Parking Tickets
‘Park Rangr’ is an AR-infused parking aid that takes some of the guesswork out of confusing street signage. Parking tickets are a common annoyance that can occur despite a driver’... [More]
Virtual Owner's Manuals - The Hyundai Genesis Virtual Guide Has Moved Out of the Glovebox
SCORE 4.9
Average 477 Clicks Pub: Aug 7, 17
Virtual Owner's Manuals
The Hyundai Genesis Virtual Guide Has Moved Out of the Glovebox
Though cars are fundamentally the same as they’ve been for decades, the Hyundai Genesis Virtual Guide shows that the automobile industry is making huge leaps. The document effectively replaces... [More]
Car Recognition Apps - Blippar’s Vehicle Recognition App Uses AI to Identify Car Makes and Models
SCORE 3.8
Mild 4,669 Clicks Pub: May 27, 17
Car Recognition Apps
Blippar’s Vehicle Recognition App Uses AI to Identify Car Makes and Models
Using artificial intelligence and automotive recognition technology, ‘Blippar’ has designed a car recognition app that can process information quicker than most humans can comprehend.... [More]
Smartphone Test Drives - Jaguar Land Rover Now Lets Consumers Test Drive Vehicles Using a Phone
SCORE 4
Average 201 Clicks Pub: Jun 14, 17
Smartphone Test Drives
Jaguar Land Rover Now Lets Consumers Test Drive Vehicles Using a Phone
A new augmented reality banner ad from Jaguar Land Rover is now making it possible for consumers to test drive vehicles from the brand on the spot, using only their smartphone. Using technology... [More]
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