Category
Autos
Racing Homage
3.5
Trend score
Trend
What is the AR Autos trend?
AR Autos: A lower percentage of Millennials are purchasing cars than any other generation, which has those in the automotive world rethinking industry standards. Integration of AR technology into the sales process speaks to the desires of today's youth consumer. By making use of multisensory technology that is interactive, the auto industry demonstrates the agility needed to accommodate fast-emerging, and even faster transforming, consumer desires.
Trend themes
Themes within the AR Autos trend
Three behaviours holding the trend together01
AR Integration
The integration of augmented reality technology into the automotive industry sales process speaks to the desires of today's youth consumer, demonstrating the agility needed to accommodate fast-emerging, and faster transforming, consumer desires.
02
AI-Powered Vehicle Maintenance
The use of AI to monitor vehicle maintenance needs provides an opportunity for transportation industries to greatly reduce their $200 billion yearly maintenance costs.
03
AR-Powered Vehicle Assistance
The use of augmented reality technology to assist drivers with parking, car identification, and virtual owner’s manuals provides an opportunity for the automotive industry to deliver multisensory, interactive experiences that cater to the demands of today's consumers.
Industry implications
What the AR Autos trend means for industry
Where the trend changes the playbookFor
Automotive Industry
The automotive industry can use trends such as AI-powered vehicle maintenance, AR-Powered Vehicle Assistance, and AR Integration to deliver new automotive features and services, such as parking assistance and virtual owners manuals.
For
Transportation Industry
The transportation industry can leverage artificial intelligence technology to reduce costs by predicting vehicle breakdowns and provide maintenance services before damage is done to the vehicle.
For
Augmented Reality Industry
The Augmented Reality industry has an opportunity to partner with the automotive industry to integrate AR technology into the sales process to meet the needs of today's younger consumers.
Workshop question
Describe how Millennials feel about your brand in three words; what's a small tweak you could make to change those words to something more positive?
Trend signals
Trend signals for AR Autos
Trend score 3.5 out of 10, from popularity 60%, activity 38%, freshness 8%.
Popularity60%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the AR Autos trend
6 featured examples from May 27, 2017 to Jun 27, 2019CategoryAutos
AR-Powered Parking Apps
The 'Park Rangr' App Helps Drivers Avoid Parking Tickets
The development of augmented reality parking apps presents an opportunity for the mobile application industry to innovate and create user-friendly solutions for drivers.
CategoryAutos
Virtual Owner's Manuals
The Hyundai Genesis Virtual Guide Has Moved Out of the Glovebox
As seen with the Hyundai Genesis Virtual Guide, the automobile industry is innovating by replacing traditional printed owner's manuals with digital alternatives
CategoryAutos
Car Recognition Apps
Blippar’s Vehicle Recognition App Uses AI to Identify Car Makes and Models
Car recognition apps can disrupt the automotive industry by enhancing car identification processes, aiding in inventory management, and enabling personalized car shopping experien…
CategoryAutos
AI Vehicle Monitoring
Stratio's Predictive AI Anticipates Vehicle Breakdowns
The transportation industry can adopt predictive AI to reduce costs on vehicle maintenance and improve operational efficiency.
CategoryAutos
Smartphone Test Drives
Jaguar Land Rover Now Lets Consumers Test Drive Vehicles Using a Phone
The automotive industry can leverage smartphone technology and augmented reality to offer virtual test drives, improving customer engagement and reducing the need for physical dea…
CategoryAutos
Reactionary AI Vehicles
The Audi Aicon Communicates with Passengers and Features Headlight 'Eyes'
There is an opportunity for the automotive industry to invest in AI technology and autonomous vehicles like the Audi Aicon to keep up with technological advancements and changing…
