Duvets and mattresses are coming with incorporated tech features
Implications - With technology now permeating essentially every aspect of consumers' lives, it is only fitting that it has now entered people's bedding. From smart duvets that can arrange themselves or adjust to temperature preferences, to voice-controlled mattresses, these innovations are the next evolution of targeted technology in the home. This emerging shift functions as a highly specific extension of the growing use of tech in self-care, in the realms of both mental and physical health.
Workshop Question - How can your brand integrate its offerings into highly targeted packages to enhance consumers' lives, or their interactions with the products/services?
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