Duvets and mattresses are coming with incorporated tech features
Implications - With technology now permeating essentially every aspect of consumers' lives, it is only fitting that it has now entered people's bedding. From smart duvets that can arrange themselves or adjust to temperature preferences, to voice-controlled mattresses, these innovations are the next evolution of targeted technology in the home. This emerging shift functions as a highly specific extension of the growing use of tech in self-care, in the realms of both mental and physical health.
Workshop Question - How can your brand integrate its offerings into highly targeted packages to enhance consumers' lives, or their interactions with the products/services?
Trend Themes
1. Smart Bedding - Advances in technology have allowed for bedding to be equipped with smart features such as self-inflating mattresses, temperature control, and voice activation.
2. Climate-controlled Bedding - Climate-controlled bedding is a rapidly-growing trend that provides a more comfortable sleeping environment by regulating temperature and moisture levels.
3. Self-care Technology - Innovations in self-care technology are expanding to include products that enhance rest and relaxation, making it possible for people to improve their mental and physical health from the comfort of their own beds.
Industry Implications
1. Home Goods - Companies that produce home goods, such as bedding and mattresses, have the opportunity to incorporate new technology to provide more comfort and convenience for consumers.
2. Health and Wellness - As technology advances, the health and wellness industry can utilize new innovations to enhance self-care and promote better sleep quality for consumers.
3. Consumer Electronics - Consumer electronics companies can explore the incorporation of smart technology into household items like bedding, taking advantage of the trend towards connected devices and home automation.
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Date Range:
Mar 16 — Sep 17
Trending:
Warm
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