Mozart Vineyard Inserts Music into the Wine-Making Process

 - Oct 4, 2017
References: cbsnews &
Mozart Vineyard is based in Tuscany, Italy, and uses a unique music-focused technique in order to enhance its wine production process.

The vineyard is owned by Giancarlo Cignozzi, who decided to create an experiment in which part of the vineyard (Il Paradiso di Frassina) constantly had Mozart's music playing. He realized that in this section, the vines grew bigger and towards the source of the sound, and that the grapes had a higher sugar content than those that did not grow around music. It has also been found that the frequencies in music are able to reduce the likelihoods of harmful attacks by insects.

Mozart's Vineyard is one of the handful of brands that are using the power of music to enhance their products, making it a highly distinct environment that could inform many other industries in the process of product elevation.